Q&A with Frank Jachetta, President, MultiDyne
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Platform helped MediaKind to create and deliver an impactful and ambitious timeline of PR and Marcomms activity to showcase its latest technologies, innovations and thought leadership during the opening months of the global lockdown.
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We spoke to IABM Global Engaged Partner, Carlos Miranda Matzumoto, Chief Technology Officer, DISH Mexico, about the business and technology trends he foresees for 2020 and beyond, and how IABM members can help him stay ahead. In a market where not everyone can take a fast internet connection for granted (or even just a connection in many cases), the gallop towards OTT we are seeing in other territories has scarcely entered walking pace yet. In this scenario, Carlos sees the role of Pay-TV players remaining dominant – but only if they embrace the new digital age by transforming from aggregators to integrators. He has valuable insights for how technology vendors can support DISH in this, and how he wants to partner in the coming years.
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