The global pandemic fast-tracked large-scale digital transformation plans and taught businesses around the world a great deal about their agility and resilience. As the business community emerges from a period of survival and heads into thrive mode, there is an opportunity for introspection and renewed vigour of business and IT strategy.
That’s why Telstra commissioned independent market researcher, Vanson Bourne, to explore how companies across Europe managed digital transitions during the pandemic, and how they are leveraging technologies to succeed in a post-COVID world.
Our white paper,
Agility in the new Digital Normal: How European businesses can thrive in a post-COVID world, offers insights such as:
- How did companies fare amid the challenges of the COVID-19 pandemic and what can we learn?
- What is the impact of the pandemic on digital strategy?
- What was the security impact of a rapid digital transition and a remote workforce?
- How optimistic are businesses as they shift from survival mode to growth, agility and innovation?
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We invest so much time and energy in our work that we always seem to leave a little piece of ourselves in every project. Telstra’s recent point of presence (PoP) expansion into India also required tremendous dedication and time commitment from our team, but this one started with a little of me already in it.
Born and raised in India, I have a special personal connection with the country. After university in the United States, I returned to India to start my filmmaking and media technology career and then worked in India for almost 10 years before moving to international roles. Knowing first-hand how strong the appetite for media and entertainment content is in India, our recent Telstra investment in connectivity there made sense for so many business reasons.
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The America’s Cup (AC36) may not feature any teams from the Americas (New Zealand squares off with Italy beginning this weekend) but it will feature plenty of broadcasters and long-distance transmission connectivity given its location in Auckland, NZ. Steven Dargham, head of Major Events at Telstra Broadcast Services, discussed the company’s efforts around the world feed distribution and more with SVG editorial director Ken Kerschbaumer.
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There’s not much I can say about 2020 you either haven’t already heard or experienced. However, we can’t start looking ahead to 2021 without first acknowledging how the COVID pandemic fundamentally (and permanently?) altered the broadcast and production worlds. When the live events, sports and production communities shut down, professionals in these industries got creative and ultimately managed to make something out of what seemed like a totally bleak situation.
We all learned to redefine innovation, speed, agility and flexibility. Many of the new practices we were forced to adopt out of necessity became a reality seemingly overnight, as the typical rate of industry change was compressed from years into months.
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Crisis has always been a powerful catalyst for social change and there no doubt the COVID-19 pandemic is proving the same. As we adapt to the new normal the popularity of streaming services has grown dramatically as isolation creates more free time. Launched in November 2019, Disney+ recently announced that they have surpassed 50 million paying subscribers.
Along with that rise there’s been a similar rise in a whole range of cyber security threats on these streaming services. In fact, one of the key focus of Privacy Awareness Week is the importance of safeguarding personal information as we spend more time online.
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No one needs to be reminded that China is one of the world’s fastest growing markets, but getting content in and out of the country can take some finesse. Making rights deals and signing contracts is only part of the job. You might have sold rights to the Chinese market, but can you reliably deliver that content into the country?
What’s required is someone on the ground who can be your infrastructure liaison; someone who understands your needs and is at home with the Chinese technology ecosystem as well.
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Andreas Eriksson, Head of Telstra Broadcast Services, gives his predictions for the Broadcast & Media Industry in 2021.
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While the industry was already increasingly moving towards models of remote and distributed working in all aspects of the workflow, the events of 2020 have provided a dramatic accelerant to this trend. The requirements of Covid-mandated social distancing protocols have added to the already compelling economic arguments for remote work, and meant that media organisations are looking for solutions that can accommodate the data flows of the new IP-based broadcast ecosystem reliably and securely with the high performance criteria that broadcast video — especially live broadcast video — requires.
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In the fireside chat, Carl discusses Telstra’s 2015 acquisition of Globecast Australia, the risk of designing a Broadcast operations Centre into a tier-4 data centre whilst moving a 24/7 Master Control Room, ensuring services weren’t disrupted, and security implications of joining a global telecommunications company. 5 years on, we look at managing the risk and benefits of business and infrastructure growth outside of Asia Pacific.
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Over the last decade, with the likes of Uber, Monzo and Netflix dominating and disrupting traditional industries, we’ve seen first-hand the revolutionary potential of digital transformation. The acceleration of digital technology has become a buzzword yet again in 2020 with the emergence of Covid-19. The pandemic has sped up several incubating trends over the last four months and digital is now a universal requirement for every business that remains in business today. It is also the means to productivity and resilience from future crises and shocks.
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