As new members of IABM, we wanted to share our thoughts on some of the big challenges affecting the industry and why personalization is no longer seen as a bonus feature but a necessity. As technology becomes more accessible, as well as the opportunities it brings, it can also raise questions about privacy, sustainability and scalability.
DOTSCREEN – Fragmentation to Flexibility: Rethinking the TV OS Ecosystem
In today’s media and entertainment landscape, efficiency is not just about speed—it’s about smart resource allocation, scalability, and future-proofing. Nowhere is this more evident than in the OTT and connected TV (CTV) space, where the proliferation of TV operating systems—Samsung Tizen, LG webOS, Vidaa, Titan OS, Whale TV, and more—poses a critical challenge for content owners, broadcasters, and telcos.
ContentWise – What operators will one day expect: Agent Engine for real-time personalization
New series drop daily, live events ignite online buzz, and cultural moments flare up without warning. Editorial and marketing teams in media are under constant pressure.
To seize those opportunities, they need to respond immediately. The challenge is that current workflows aren’t built for this pace.
Campaign launches often require coding knowledge, hours of manual setup, and a deep familiarity with multiple disconnected tools.
It’s time-consuming, stressful, and inefficient.
What’s missing is a way to shorten the distance between a team’s intent and the execution of that intent.
IABM Technology and Trends Roadmap – 2025
The IABM Technology and Trends Roadmap isn’t just for industry technologists to use as a reference. IABM has discovered industry execs using it as a starting point for their keynote speeches: product line managers are using it to plot their own products; and corporate board members get a better understanding of where the company’s products sit on the adoption curve, hence a better grasp or risks vs gross margins. This also assists marketing activities by giving an indication of how best to promote products within M&E and adjacent/vertical market areas.
Quickplay – Streaming TV’s new power couple: Generative AI and CMS
The longtime challenge of content discoverability in streaming is impacting revenue generation and viewer retention more than ever as new services and/or new bundles entice users to stray. One way to discourage them from shopping for a new platform is by ensuring you’re serving up what they want to watch, most importantly when they themselves may not know.
Oxagile – Samsung Tizen TV Apps for All: Tips for Low-End TVs
The TV market is facing a challenge as consumers hold onto their devices longer, averaging 6.6 years before upgrading. Many older Smart TVs are no longer supported, leading viewers to rely on set-top boxes for better experiences. This trend is especially strong in North America, where demand for new TVs remains low.
For content distributors, supporting streaming apps on older devices could be a smart move, as a significant portion of viewers still use them. Adapting Smart TV apps for legacy systems can expand reach and improve accessibility for those with outdated tech.
Actus Digital – Accelerating digital content publishing with automated workflows from compliance logging systems
In the fast-paced world of digital media, publishing content swiftly across social media, VOD and over-the-top (OTT) platforms is paramount. The dynamic nature of online audiences—who crave fresh, timely content—demands tools that streamline content creation and distribution.
Norigin Media – Sourcing: In or Out?
Sourcing – In or Out? It is a long cyclic debate within any business – whether it’s better to build or buy. Such discussions revolve around business investments, where any spending must be weighted alongside the value of IPR ownership.
Monterosa – How apps and merch became one in reality TV
It all started with a water bottle.
Love Island launched in 2015 and quickly became one of the most successful reality TV shows in history – with 22 versions launched globally, and into its ninth season in the UK.
One of the integral elements of the series is the Love Island app.
From interactive polls to quizzes, live content updates to ad inventory, the Love Island app helps to keep fans hooked on the show throughout the season.
Powered by Monterosa / Interaction Cloud, the real-time fan app drives increased levels of engagement and is an essential part of the format itself, empowering viewers to affect the show’s outcome, through a range of votes.
TeraVolt TVXRAY – BaM Award winner, Consume
TeraVolt is a solution provider for digital media products and consulting from Hamburg, Germany. Since 2006, the company specializes in developing outstanding new TV experiences and product lighthouses with our clients. TeraVolt offer products and individual solutions, from market-specific consulting and the conception of electrifying product visions to the technical implementation and operation of their offerings. In September 2023, TeraVolt became part of the Qvest Group. With the exclusive combination of TeraVolt’s specific expertise and comprehensive production know-how, Qvest offers its customers added value that is unique in the media and broadcasting industry and beyond.
The AI-based SaaS product – TVXRAY – already has and will further disrupt live sports broadcast.