You may think your latest product is the best thing since sliced bread – but how you cut through the noise to get it in front of the right people, with right product and the right message? In this session, we will discuss how to:
- Position your new product to get it in front of the right people
- Make it easy for potential customers to understand the offering
- Benchmark your new product against competitors
Panellists:
- Lorenzo Zanni, Head of Knowledge, IABM (Chair)
- Bea Alonso, Chief Market Officer, Dalet
- Joop Janssen, Consultant
Session in Association with Marketing Leaders Circle.
