IABM Adoption Trends reports annually track the adoption of specific emerging technologies within the broadcast and media sector. The purpose of these reports is to enable member companies to better understand what is driving the adoption of emerging technologies within customer organizations. This will provide member companies more insight to better address the challenges lying ahead, from new product development to marketing strategy. These reports contain a discussion on the state of adoption of a specific emerging technology in broadcast and media, as well as an analysis of significant customer deployments.
Report highlights:
o Blockchain adoption in the sector has grown significantly from 4% during the pandemic to 16% post-pandemic (2021-2022).
o IABM data also shows that while blockchain is deployed throughout the content supply chain, most use cases are in Monetize and Produce.
o In content creation and production, blockchain gives content creators more control over their digital assets. Deployment areas in these segments include activities such as verifying user-generated content and combating fake news.
o In content monetization, blockchain allows for content optimization through data analytics.
o In content delivery, blockchain-based decentralized CDNs allow content providers to spread the downtime risk across network nodes run by independent companies and optimize storage space by utilizing the shared unused storage.
View the interactive report below or click here to access the PDF.
(Updated December 2022)
