Thought leadership articles by IABM and our members
Articles taken from IABM's journal and at show papers
To submit your article email marketing@theiabm.org
De Tune, a global industry-leading media and entertainment company, chose Tata Communications’ media network and cloud services to drive its global production operations.
Tata Communications provided a complete cloud ecosystem which enabled De Tune to
Know more about how Tata Communications' Media EcoSystem helped De Tune to drive efficiency . Download the PDF or click here to view the video.
ABOUT OUR PARTNERSHIP
The world’s greatest dog show, Crufts, and the organisation behind it, The Kennel Club, has expanded social and digital output over recent years. Keen to shine a light on lesser known parts of its organisation and show, 2020’s focus was on the Young Kennel Club. Sunset+Vine was chosen to live stream the entire programme of the Young Kennel Club Ring across all four days of Crufts 2020, collaborating with us to do so.
FINDING A SOLUTION TOGETHER
As one of its trusted partners, Sunset+Vine turned to us for a cost effective, secure and reliable way to live stream the four days of the Young Kennel Club Ring. By utilising our cloud-based, live video production suite, Stream Studio, Sunset+Vine achieved the security of running output through its OB truck with encoding on site, combined with the flexibility of remote graphics production at its London base. All achieved within the allocated budget for this side of the production.
SPEED OF DEPLOYMENT KEY TO SUCCESS
The need to move quickly was crucial and a member of the Tellyo team expertly briefed Sunset+Vine’s production crew in just one hour, giving them the required skills to be fully capable of using the intuitive Stream Studio platform. The production team were up and running rapidly.
“This was a quick turnaround but Tellyo’s confidence and promptness in setting us up meant we were comfortable and excited to have found a solution to the problems we were facing.” – Will Godsiff, Social Producer at Sunset+Vine
ONGOING SUPPORT ALWAYS ON HAND
Throughout the set up for the event and the show itself, our support team was always on hand. With a constant live chat running and ongoing updates being provided about any issues encountered, we proactively suggested workarounds, which was one of the greatest benefits for Sunset+Vine’s production team. For example, we quickly created a way to identify non-cleared commercial music before it reached Facebook and cover that with non-commercial music that was at the ready, so ensuring streams were not blocked by Facebook.
TELLYO, COINDESK AND JW PLAYER COLLABORATE TO DELIVER CONSENSUS: DISTRIBUTED – A FIVE-DAY VIRTUAL CONFERENCE FOR INVESTORS
Between 11-15 May 2020, CoinDesk with the support of Tellyo alongside JW Player delivered the five-day virtual conference – Consensus: Distributed – which consisted of continuous live streamed content, including a 24-hour pop-up TV channel, as well as video clips of various durations – from entire talks of up to two hours to shorter highlights.
To deliver the virtual event, Tellyo deployed its advanced live video production and distribution platform, Tellyo Pro, and partnered with JW Player who utilise its live channels solution, leading HTML5 video player and video APIs.
As the media platform for the next generation of investing, CoinDesk were keen to make use of the latest technology from Tellyo and JW Player to continue informing, educating and connecting its global investment community during the height of the coronavirus lockdown. Conference sessions were also delivered through Zoom’s video conferencing technology to ensure panellists from all over the world could participate from the comfort of their own homes due to Covid-19.
TELLYO PRO AND JW PLAYER POWERED LIVE STREAMS, VIDEO CLIPPING AND DISTRIBUTION THROUGHOUT THE FIVE-DAY EVENT:
With live feeds delivered into Tellyo Pro from both a bespoke 24/7 CoinDesk channel and Zoom’s technology, over 160 hours of conference session content was then clipped or live streamed from Tellyo Pro to multiple digital and social destinations and via JW Player to CoinDesk’s own website, the conference’s content hub.
Alongside Tellyo Pro’s powerful live streaming capabilities, CoinDesk and its team of video editors utilised the Tellyo Pro Editor to clip nearly 300 highlights over the five days. Once clips had been created in Tellyo Pro these were provided to JW Player – all thanks to an integration put in place by the Tellyo team, which enabled JW Player to source video highlights for the CoinDesk website in near real time. The integration included delivery of video content, as well as metadata associated with it.
Additionally, the Tellyo team ensured video content could be enriched with branding and graphics, with these added to the live signal via Tellyo Pro without any delay to the incoming signal. Within the Tellyo platform, the CoinDesk team had access to both a ‘clean’ and ‘dirty’ feed for purposes of live clipping, as well as archiving event recordings for futures purposes.
PRIOR TO THE CONFERENCE, TELLYO’S SUPPORT TEAM
HELPED COINDESK IN TWO WAYS
Training was provided and after one hour the CoinDesk team was able to set up and schedule events within Tellyo Pro, while all editors could productively use the platform to create live clips, add branding and include graphics.
During CoinDesk’s tests and rehearsals, the Tellyo team were on-hand in case of any last-minute adjustments were required.
ABOUT OUR PARTNERSHIP
Our partnership with Polsat goes from strength to strength. Part of the Cyfrowy Polsat Group – the largest media and telecommunications group in Poland – the innovative broadcaster continually extends how it uses our Tellyo platform, helping to drive its highly-effective video strategy across digital and social channels.
MULTI CHANNEL INTEGRATION
Polsat regularly live stream news content via our Tellyo platform. But, as one of our beta partners, the broadcaster recently trialled our cloud-based Stream Studio to create and broadcast a TV-quality live streamed show to its social channels. It was a hugely successful trial and something the company wants to build upon over the coming year.
MULTI CHANNEL INTEGRATION
A dedicated solution enables Polsat teams to edit and integrate long-form content within its OTT platform, IPLA. The solution enables live editing without any transcoding, delivering entire shows re-packaged for IPLA shortly after a programme has ended.
REAL-TIME CLIPPING
Feeds from multiple Polsat channels are recorded in Tellyo, giving internal departments managed access to content that they can use to clip videos for the broadcaster’s social channels. For the broadcaster’s main entertainment channel, Polsat, this enables its teams to leverage Tellyo’s video editing features to create short clips and individual social stories, generating massive levels of fan engagement. A behind-the-scenes clip of the Polsat Group’s cinema production – Narzeczony na niby – has been its most popular.
YEAR-ON-YEAR IMPROVEMENTS
Year-on-year, the broadcaster has dramatically increased its social reach, views and engagements through the use of our Tellyo platform, with its audiences now much more driven to consume and engage with video content.
Data coming from clips created and uploaded to Facebook.
ABOUT OUR PARTNERSHIP
As a long-standing partner, we’re extremely proud that our work with Sunset+Vine has continued to evolve, with them frequently joining a working party on new upgrade features, which demonstrates a clear partnership between two ambitious companies. We work across the company’s many sports productions, including Crufts, Super League Triathlon, the World Boxing Super Series, Hong Kong World Sixes, and the ECB.
DRIVING ECB FAN ENGAGEMENT THROUGH CRICKET CLIPS
Sunset+Vine package engaging highlights of ECB Test matches, T20 games and internationals. To produce these highlights, live streams are ingested into our Tellyo Pro platform where Sunset+Vine’s digital production team utilise our powerful Editor to provide instant clips to cricket fans across the globe.
PARTNERSHIP POWERS ECB SUCCESS
Over the last year, we’ve continued to work in close partnership with Sunset+Vine to develop our platform and assist in delivering each of their client’s vision. Sunset-Vine’s digital team were the first to use our data-driven smart editor to automate video clip production, so speeding up workflows and ensuring ECB clips continue to reach cricket fans first as events unfold.
During a year in which England won the Cricket World Cup, social media reach and engagement through video clips has been at an all-time high for the ECB.
2019 TEST MATCH CLIPS HAVE SO FAR DELIVERED OVER 400MILLION IMPRESSIONS AND 100MILLION VIEWS.
For episode 43, Neil speaks to a legend of the streaming industry – Jason Thibeault, Executive Director at the Streaming Video Alliance. How did streaming perform during worldwide lockdowns? How are advertisers benefitting from OTT content platforms? What is in store for the future of streaming? Find out in this week’s episode.
In this week’s episode, we’re joined by Nicolas Moulin-Fournier – SVP of New Video Services at Eutelsat. We chat about the importance of free television for communities across the globe, future developments in the satellite field and what he envisions for the future of the broadcasting industry.
This week, we’re joined by Chris Shaw – COO at Cobalt Digital. Chris’ achievements in the broadcasting industry are second to none, with his most recent appointment at Cobalt helping to future-proof the company’s operations as the world recovers from COVID-19. In this episode, we discuss the latest developments in openGear technology, how Chris got his start in our industry and what he envisions for the future of broadcasting technology.
In this week’s episode, we speak to Darren Long – Group Operations Transformation Director at Sky. Darren holds over 30 years of experience managing cultural, technical and operational change at one of the most recognised broadcast media brands on the planet. We discuss the evolving concept of the content factory, how broadcast supply chains are evolving and what Darren envisions for the future of the broadcasting industry.
In this week’s episode, we’re joined by Daniel De Beer of Solution Centre, based in Zimbabwe. Zimbabwe is currently embracing an exciting new chapter in broadcasting, with rapid growth and expansion of new channels. Daniel talks us through how Solution Centre has prospered in the region since 1997, how he personally got involved in our industry and what he envisions for the future of broadcasting.