The NativeWaves Dynamic UX delivers all the key experiences and elements that are agreed upon with the broadcaster during the experience definition phase
Dynamic UX delivers powerful and flexible user experiences. This custom built system is hosted as a web application and is adapted depending on the final user experience being delivered by the broadcaster. Dynamic UX handles areas such as Data, UI, styling and ancillary experiences such as ads, merchandising, e-shopping and other custom experiences that has been agreed upon. The Dynamic UX once integrated, can be updated without touching the existing broadcaster/OTT app.