The IABM team is responsible for delivering the day-to-day operational services as set out by the Members' Board.
The team is made up of a diverse group of men and women with a huge number of skills, disciplines and interests between them. Being based throughout the world ensures that the IABM Team can provide relevant support to its members and the industry as a whole.
VIEW PETER'S BIO
Since Peter took the reins as CEO, IABM membership has more than doubled, and the Association has grown into the only truly international body that champions the interests of the Broadcast and Media technology industry worldwide.
Originally qualified as an accountant, Peter has tapped a vast range of experience in driving the success of IABM. He has enjoyed a long career initially as CFO, and then CEO, of many complex international organizations in a number of sectors including: printing and graphics; direct response and direct marketing; high tech capital equipment manufacturing; and nursery products design, manufacturing and retail.
He has also been a tutor at the Leadership Trust, a consultant in lean manufacturing, best practice and Kaizen and Chair of PE backed businesses.
Peter has been working with trade associations for most of his corporate career and has been leading them for the last fifteen years.
Chief Finance and Operations Officer
VIEW LUCINDA'S BIO
Lucinda is IABM CFOO, Chair of IABM Investments Limited and an appointed director to the Members’ Board. She also looks after IABM’s HR, legal, altruistic and corporate matters as well as the governance of the Regional Members’ Councils and Members’ Board.
VIEW NATHALIE'S BIO
Nathalie has over 20 years’ Board level international business experience in the broadcast media and digital sector. She has served as an Executive Director on the Board of Channel 4 Television Corporation where she was the Group Commercial and Development Director. Nathalie has also served as an Executive Director on the Board of Capital Radio PLC where she was the Group Strategy and Development Director and also previously the PLC Company Secretary and Group General Counsel.
Nathalie has been a Non Executive Director of both publicly listed and private equity owned companies at various stages of growth and in diverse sectors including Wilmington PLC, Matomy Media PLC, BigHand, Optionis, and Amiad Water Systems PLC.
Nathalie is a qualified corporate finance lawyer, having started her career at leading global law firm Clifford Chance.
VIEW SOPHIE'S BIO
Sophie graduated at Worcester University in Accounting in 2014 – She joined the IABM team in November 2022 to assist Lucinda Meek in the Accounts department. Sophie says, "I am looking forward to gaining experience and new adventures with the Company"
VIEW ANACLAIRE'S BIO
With over a decade of experience in market intelligence, Ana-Claire have worked for a variety of research agencies, bringing consumer and lifestyle trends alive to help FMCG and tech companies to stay relevant and innovative in fast-moving industries. From an international background, Ana-Claire speaks English, French, Portuguese and Spanish. She also holds a Master degree in Journalism from the Birkbeck University of London.
Head of Sales and Membership Engagement
VIEW SIMON'S BIO
Simon has worked at a senior management level for membership organisations in national and international membership, business development and commercial roles. With experience in membership development, member services, networks, professional development, events and sponsorship for organisations focussed on the creative industries, business and chartered bodies.
Technology Specialist Consultant
VIEW NIGEL'S BIO
Nigel brings expertise in environmental issues. In his role as a member of the Standards Monitoring Group he produces regular reports on legislative changes which are available to members on the IABM website.
Chief Representative, APAC
VIEW LIMING'S BIO
Membership Executive – Americas
VIEW JENNIFER'S BIO
Jennifer Garry is a membership professional who works with associations and membership organizations to build and streamline their membership processes to ensure successful engagement, retention, and member development.
Jennifer began her career as an agent and publicist in the music industry where she managed media relations, tour and album publicity, and bookings for several world-renowned musicians.
In 2012, Jennifer decided to leave the entertainment industry and found her true passion in working within membership organizations. She is consistently recognized for her ability to identify current and future needs within member services, development, and retention, but favorite part of her work is building relationships and ensuring the highest level of engagement with her members.
Head of Marketing
VIEW ROSIE'S BIO
Rosie Geyman is a globally experienced marketing and communications professional and brings with her 15 years’ international B2B and B2C expertise. Most recently, Rosie was Head of Commercial Marketing at the Volvo Ocean Race, where she experienced incredibly ambitious and complex broadcasting delivering compelling, live multi-media content from racing boats from the middle of ocean in the most extreme conditions. The live content was delivered from drone to boat to satellite to race control and out to the world while boats were, at points, closer to the International Space Station than land. Sustainability was also at the heart of this race edition with the international award-winning #TurnTheTideOnPlastic global campaign embedded in all aspects of marketing, communications and event delivery.
Previously, Rosie was Head of Marketing and Communications at PLASA, the Professional Lighting and Sound Association. Rosie’s early career included senior marketing roles at Reed Exhibitions, UBM, Sports Media and Entertainment, and EMAP.
“I look forward to immersing myself in this industry having had the incredible opportunity to see the award-winning capabilities of cutting edge broadcast technology at The Volvo Ocean Race,” said Rosie Geyman. “With a wealth of marketing and communications experience across the board including Associations, Sports properties and FTSE 100 companies I will endeavor to deliver first-class, customer-centric, digital-first marcomms campaigns.”
“Rosie’s abundant energy and drive, alongside her considerable experience of creating fully integrated, engaging marketing campaigns, will be key to helping IABM move to the next level,” said Peter White, CEO at IABM. “Having also worked in a not-for-profit at PLASA, Rosie brings with her highly relevant knowledge of the role of trade associations, which will enable her to hit the ground running. Her passion for sustainability is also fully in tune with IABM’s – and the wider industry’s – initiatives to play a full role in addressing the climate emergency. I welcome Rosie to the IABM team and look forward to her making an immediate, positive impact.”
VIEW RIIKKA'S BIO
Riikka is a graduate of Helsinki School of Economics, Finland’s top business school. She also studied Chinese Language and Literature at Fudan University in Shanghai, and is a fluent Finnish, English, French and Mandarin speaker. Since graduating, Riikka has held a number of market analyst roles, including Head of Research at a leading business advisory service in Shanghai, and most recently was Business Intelligence Manager at B Medical Systems in Luxembourg.
Currently on maternity leave.
CRM & Data Specialist
VIEW SARAH'S BIO
Sarah Eni brings a wealth of experience in business and data analytics to her position with IABM alongside an in-depth knowledge of IT and CRM systems – in particular, Microsoft Dynamics, which underpins IABM’s operations. Sarah has also worked with a number of membership organizations so brings with her an innate understanding of the requirements of her new role at IABM.
Most recently, Sarah was CRM Manager at the Institute of Practitioners in Advertising, preceded by roles with the Association of Anaesthetists and the British Society of Rheumatology, responsible for CRM and IT systems. Prior to this, Sarah held a number of Data and Business Analysts roles with NHS England, Carillion, Newsquest Special Media and Red Commerce.
VIEW STAN'S BIO
Well known throughout the world, Stan has worked in our industry for over three decades always focusing on technology with an exceptional business approach. You will often see Stan’s forward-looking articles in various industry publications including the IABM Journal. Stan also represents the IABM membership on the NATAS Emmy Technical Committee.
VIEW OLGA'S BIO
Olga is a graduate of the National University of Kyiv-Mohyla Academy, the oldest university of Ukraine, and holds an MSc in Sociology. Passionate about the use of consumer and market data, Olga has held a number of analyst roles in research agencies, big FMCG companies and an e-mobility start-up in Ukraine, Switzerland and Luxembourg.
VIEW MARTIN'S BIO
Martin is a highly experienced market research analyst with wide and varied experience across a range of different industries, including internal and external consultancy roles where he has led market and customer research to drive product innovation and to help direct strategy.
He has a passion for technology, is data driven, creative and rigorous in his analytical approach and holds an MSc in Operational Research and a BSc in Economics.
Representative in Japan
VIEW YOSHIRO'S BIO
Yoshiro Sawa is IABM’s principal representative in Japan. Sawa’s responsibilities include not only working with the Japanese membership, but with his international experience, also giving value to IABM members across the APAC region.
Digital Marketing Executive
VIEW DANNY'S BIO
Danny has been working in Digital Marketing since 2018. As part of the IABM team he looks forward to developing his skills in the fast paced, exciting Broadcast and Media industry.
VIEW ROGER'S BIO
Roger has been an active supporter of IABM throughout his 30+ years in the broadcast and media industry, mostly spent with Quantel, and has watched with delight as IABM has developed into the broad-based, truly representative industry body that it is today. Roger is an Honorary Fellow of the BKSTS, Chairman of the IBC Exhibition Committee and last but not least, Chairman of Hungerford Cricket Club.
Technology Specialist Consultant
VIEW PAUL'S BIO
Paul is a valued and active member of our Standards Monitoring Group who represents IABM on SMPTE and AES Standards Committees and at ABU Technical Committee meetings. He provides IABM with regular news and reports on standards development which are made available to members on the IABM website.
Director of Business Development
VIEW DARREN'S BIO
Darren's main responsibilities are to lead IABM’s efforts to transition from a service-oriented approach to a sales-oriented, customer service model whilst identifying opportunities for growth in existing and new revenue streams.
Head of Knowledge
VIEW LORENZO'S BIO
A graduate of Pisa, Durham and Swansea Universities, Lorenzo Zanni holds a BSc in Economics and Management and an MSc in Business Economics. He is currently studying for a further MSc in Data Analytics at the University of Glasgow to deepen his knowledge of data science and machine learning, in which Lorenzo has a particular interest.
Lorenzo found a perfect fit for his passion for economic and business analysis when he joined IABM in 2015; the broadcast and media industry was just beginning to embrace data to drive its technology and business development strategies. Lorenzo has been responsible for growing IABM’s Business Intelligence portfolio into the authoritative, widely referenced, member resource it is today. He has overseen the restructuring of the full range of reports to deliver more focused, actionable and data-driven business intelligence.
Lorenzo’s research is widely quoted in international industry publications and conferences, including SVG and IBC365. He has also presented at shows and conferences around the world, including IBC, NAB Show, Cabsat and InterBEE. Lorenzo has been a member of the IBC Content Steering Group, advising on the content for IBC’s conference programme, since 2018.