This course starts with the basics, building understanding of what “workflow” is and why operational workflows are important in media businesses. It overviews different types of workflows and how these have developed in the context of changing audience consumption, investment shift from capital to operational expenditure and technology that puts ICT at the core. The shift to a more software-driven technology environment making use of cloud, virtualisation and AI based solutions is covered by this course.

Duration 40-60 minutes.


  • What is a Workflow?
  • Principles of Media Workflows
  • Organisational and business context
  • Convergent Technology and Disruption
  • Collaborative Workflows
  • News Workflows
  • Live Event Workflows
  • Recorded Production Workflows
  • Workflows for Purchased-in Content
  • Propriety, Best of Breed and Best Value Solutions
  • Cloud and Machine Learning
  • Industry Collaboration and Open Standards