In this webinar, we will exclusively unveil the preliminary results of our Buying Trends Survey including purchasing drivers, technology investment outlook and much more. The numbers will inform a debate with a panel of major media technology buyers on a wide range of key topics, from the transition to direct-to-consumer models to the roll out of data-driven technologies within their organizations.

Hear from regional technology buyers and broadcasters about their ongoing and future technology needs, their priorities when purchasing goods and services, what projects and initiatives they have in the pipeline for 2020, the common obstacles in delivering these projects and the impact of COVID-19 to the broadcasting industry. Moderated by Lorenzo Zanni, Head of Insight, IABM.

Panellists:

• Tom Griffiths, Director of Technology - Content Supply & Distribution, ITV
• Carlos Octavio, Head of Technology Architecture and Analytics, Globo