Accedo and HKRU Deliver Live Rugby Direct to Fans

Hear how Accedo worked with Hong Kong Rugby Union to launch HKRU TV for the 2020 Men’s and Women’s Premiership season. This OTT service featured both live matches and VOD content and was developed using Accedo’s end-to-end solution offering.

Why sport organisations are in need of an OTT strategy

As we have seen, the sports industry has been particularly hard hit by Covid with cancelled and postponed matches and a lack of fans in stadiums. For sports organisations, this has made it challenging to engage with fans and has meant a huge hit to revenues so lets hear how these 2 organisations worked together to use digital technology to re-engage with fans and deliver relevant opportunities for sponsors.

Accedo – Why Portrait Video is a trend to Watch

Chinese dramas are already being filmed in vertical and YouTube has created its first vertical TV show. The line between mobile content and big screen content is getting blurry. The session will explore why portrait video is set to transform the user experience as well as discussing how to test portrait video today with your existing landscape catalog.

In Conversation with Accedo and Jump

In this IABM TV Panel, Luke Gaydon (Head of Business Development for Sports, Accedo) & Jerónimo Macanás (CEO & Co-founder, JUMP) discuss the recent news that the Accedo One™ cloud platform will be using JUMP’s data-driven technology as the engine behind high-quality recommendations delivered via the Accedo One Marketplace.

In Conversation with Accedo and SBS

This IABM TV panel looks at Accedo's recent project where they conducted a large remote research study with SBS in Australia. Nikki Perugini (UX & Design Manager, Accedo) & Ulf Sthamer (Senior UX Designer, Special Broadcasting Service) join IABM to discuss the project and their findings.

In Conversation with Accedo

In this IABM TV interview, Mrugesh Desai (Regional Vice President, North America, Accedo) answers the following questions: Q1) What is the biggest challenge facing media companies right now? Q2) What impacts platform evolution? Q3) You recently conducted a study with your customers. What were the standout highlights from that? Q4) How does Accedo One address the current market needs?

Accedo and HKRU Deliver Live Rugby Direct to Fans