Editors and artists strive to produce creative, compelling content while working under the pressure of tight deadlines, shrinking budgets and fierce competition. And, somebody has to make sure that they have the right tools so they can focus on the work at hand rather than being bogged down by technology issues. Finding the right solutions means professionals can focus on content creation rather than fighting with archaic systems that no longer meet their needs.
How AI can save you from drowning in the archive
Building brand awareness and generating leads is hard. The cancellation of international trade shows like IBC has made it even harder. In this eBook, we’ve gathered regional insights from members of our global PR agency network Convoy to help M&E brands grow globally. Inside this eBook you’ll discover tips and tricks from marketing specialists and M&E companies like Panavision and Never.no to help your brand stand out in:
- Asia pacific
- Middle East & Africa
- The Americas
Subtitles make videos more accessible to viewers speaking different languages across wider geographies and cultures. This is usually done by retaining the original soundtrack of the video and overlaying audio transcript on the video in textual form. Subtitles have emerged as an important monetization opportunity for media publishers as they allow publishers to gain new markets for their content. Moreover, in the current COVID-19 times when content production has virtually stalled and internet audience continues to grow, media publishers want to maximize reach of their content by providing subtitled versions on different digital channels.
Media & Entertainment (M&E) organizations have for some time been experimenting with AI to solve business challenges with limited success. Near 100% accurate data is an ask in some use cases, for which off the shelf AI solutions have failed to deliver. Add to this data that is not actionable, and the problem of effort, time, and cost overruns get compounded.
Businesses in any vertical markets are based on tangibles. R&D, investment, cashflow, production workflows, company management, staff skills and efficiency are all identifiable commercial factors needing to be balanced for the business to be run efficiently. Of course, they can be subject to any number of intangible or unpredictable factors. This means any good business leader or manager has to indulge in games of "What if?" to predict what might happen if operating conditions change. Or equipment needs upgrading. Or a global pandemic strikes. But how do those in the decision-making process know that simulation modelling is the right fit for their business? Debra Slater, Managing Director at Three Media, and an expert in the field of simulation modelling and optimisation, talks to IABM to address the most commonly asked questions.
As the world tentatively looks to the future, there’s a natural re-alignment of priorities and an emphasis on working out what the “new normal” might be. In that spirit, we asked leading technology journalists and analysts for their views on how technology companies have been communicating during the Covid-19 pandemic and what they want more/less of in future. The results reveal important insights that will help technology communicators plan their next steps.
Platform helped MediaKind to create and deliver an impactful and ambitious timeline of PR and Marcomms activity to showcase its latest technologies, innovations and thought leadership during the opening months of the global lockdown.
While the impact of ML and AI have been discussed and debated for years, practical applications are fast accelerating across the media supply chain. The pace of innovation is moving quickly and with the cloud wars in full force, there are new services becoming available all the time that offer novel ways to automate tasks with ML and AI. Already, the big three cloud providers — AWS, Azure, and Google — have rolled out powerful capabilities that help with essential tasks including captioning, transcription, and even object/facial recognition to bolster compliance edits and to augment metadata. For media organizations, the implications of these solutions are vast, and we’ve already begun to see their power. With things moving so fast, though, it’s challenging to keep up and important to have the right architecture and structure in place to take advantage of these innovations.