Vidispine – an Arvato Systems Brand – How advanced AI improve rating prediction

Ratings forecasts are critical for broadcasters in defining their prices and sales models, models that are becoming increasingly complex as broadcasters look to offer cross platform campaigns to com-pete with newcomers disrupting the market. Advertisers want to know how and when they will hit their target (GRPs or impressions). Broadcasters want to know that they can deliver on their contracts but also without massively over delivering and losing potential revenue. At the same time, the accurate prediction of ratings, for a human, takes years of experience and practice and proves a significant succession planning challenge for broadcasters.

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IABM Member speak: Arvato Systems

Holger Noske, Vice President Broadcast Solutions Arvato Systems S4M GmbH  Holger Noske, Vice President Broadcast Solutions Arvato Systems S4M GmbH, discusses how Arvato Systems is a division of Arvato, which is in turn owned by Bertelsmann – the German media company that also owns brands such as Penguin Random House, BMG and RTL Group, the European broadcasting powerhouse. Arvato Systems additionally offers various IT solutions and services for industries such as retail, utilities and healthcare – always focused on supporting customers in their digitalization. Set the scene for us – how and why did Arvato Systems enter the broadcast and media industry? Arvato Systems is a division of Arvato, which is in turn owned by Bertelsmann – the German media company that also owns brands such as Penguin Random House, BMG and RTL Group, the European broadcasting powerhouse. It is through RTL that our broadcast solutions came into being, creating a file-based, proxy video editing and management workflow for RTL in the late 90s. Since then, Arvato Systems has grown to become the dominant workflow and media asset management (MAM) supplier in the German broadcast and media market and also, with our rights management and scheduling tools, has established a...