The essence of virtual production is to present a perfect illusion of reality. Aximmetry virtual production platform has to create a close to perfect virtual environment in real-time to be able to immerse viewers in the virtual world. To preserve this illusion of reality for the audience the 3D background has to move in sync with the real camera. This is the reason why most advanced production facilities use camera tracking today and this is why the Aximmetry software is compatible with all camera tracking solutions.
Poised for mass adoption? Synthesized voices for the media and entertainment industry – Take 1
Synthesized speech is nothing new. We’ve long been accustomed to hearing the robotic tones of computer-generated voices in messaging systems, access services and, more recently, in virtual assistant technologies like Siri and Alexa. But we’d never consider replacing the talent in our media productions with a synthesized voice. Or would we?
5G and the Future of Broadcast – BT Media and Broadcast
2022 was a ground-breaking year for BT Media and Broadcast, characterised by many firsts. Namely, using the power of 5G technology to deliver truly engaging broadcast experiences, placing sports fans at the very heart of the action.
Vislink 5G Wireless Camera Technology Supports New Broadcast Innovations
Wireless camera systems provide the freedom to roam a live event, to get to the heart of the action and offer high impact shots to the event director. Wireless camera systems have a reputation for delivering high and guaranteed quality images with very low end-to-end latencies – enabling the director to have the creative freedom to cut between camera systems at will.
Creating XR content
XR is one of the trendiest and most recent flavours of Virtual Reality, and many understand it as the usage of virtual backgrounds, displayed on large LED video walls, for movies, drama, or live events. However, the concept of XR (Extended Reality) goes far beyond these applications, which are often spectacular, but also do not take advantage of the many possibilities this technology can provide.
Market-first: Embedding video origin timestamps in ultra-low latency live streams using KLV
Videon’s video Edge computing platform leveraged KLV metadata to deliver ultra-low latency live video streams enhanced with accurate video origin timestamps for the first time.
MediaTech Radar – Content Creation and Production
MediaTech Radar is a bi-weekly newsletter put together by IABM’s Head of Knowledge Lorenzo Zanni. It focuses on a spotlight topic in MediaTech and reflects on a series of past, present, and future business developments in the industry. In this edition, our spotlight topic is Content Creation and Production.
Content Chain Trends report – Content Creation & Production
Our latest Content Chain Trends Report: Content Creation & Production discusses major macro business and tech trends as well as their implications on products and services in Create & Produce.
Media Tech Intelligence Briefing: The Creator Economy
In the last few years, the creator economy has boomed, with an increasing number of people worldwide pursuing their passions and sharing the content they create on various user-generated content platforms such as YouTube, Spotify, or TikTok. This Briefing aims to delve into the forces shaping the growth of the creator economy and its implications for media and technology.
Regional Spotlight: Europe
This Regional Spotlight on Europe summarizes key stakeholders and technology trends in Europe. It also introduces major business initiatives by European media companies reflecting changes in their long-term strategies.
