HDR affects broadcast production especially when the final content requires mixing live signals and rendered elements like CG, graphics, virtual scenery and 3D elements, so they must be taken into account when designing HDR production workflows. This video show how Brainstorm has re-defined its technology both in ingest, render and playout so its graphics, virtual set and augmented reality solutions feature a complete HDR internal workflow, regardless if the output is SDR, HDR, or both.
Miguel Churruca (Marketing & Communications Director, Brainstorm) talks to Lorenzo Zanni (Head of Insight & Analysis, IABM) about live sports.
Virtual Sets have become increasingly popular over the years. The competition for the audience is intense, and viewers demand the better quality and the highest realism possible in what they see on television. So using virtual studios is quite interesting for broadcasters of any size, allowing for saving production costs while enhancing their content, therefore what once was a complex tool only reserved for the biggest companies is now a widespread solution.