There are times when you want to store data and performance is a non-issue. You need to keep the data (e.g., to meet regulatory requirements or “just in case”), but you don’t need to retrieve it on a regular basis or rapidly. And then, there are times when you need to store data and then locate it and retrieve it quickly. And, of course, you want to make absolutely certain that your data is securely preserved.
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The pandemic has driven rapid change in business models across the landscape of live sports, news, and online video. Adopting cloud-based solutions has been fundamental enabler of successful innovation. However, there are several factors that are key to unlocking the true potential of the cloud.
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Initially, when the lockdown ensued, like many, we were concerned about how it might impact us. We were quickly reassured that our business was inherently prepared for a situation like this. Our entire platform, operations, tools, and workflows exist 100% in the cloud. As lockdown measures went into place, business went on as usual for us. It was a smooth transition; everyone took their laptops, went home, and continued working.
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Over the last decade, with the likes of Uber, Monzo and Netflix dominating and disrupting traditional industries, we’ve seen first-hand the revolutionary potential of digital transformation. The acceleration of digital technology has become a buzzword yet again in 2020 with the emergence of Covid-19. The pandemic has sped up several incubating trends over the last four months and digital is now a universal requirement for every business that remains in business today. It is also the means to productivity and resilience from future crises and shocks.
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The Support segment enables and powers the BaM Content Chain® including monitoring, testing, communicating, and running compute and facilities. It encompasses a wide range of products and services, including supply and/or rental of video and audio monitoring, displays, test and measurement, KVM and PCoIP, compute power and cyber security, facility power and furniture as well as services to consult, design, build and run.
For this special feature we have spoken with four IABM members with products/services covering KVM, ProAV, cabling and networking (Black Box), audio monitoring (Genelec), monitoring and testing (Telestream) and systems/technology integration (Diversified) about the state of the market today and the challenges and opportunities ahead.
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Digital disruption has transformed industries like retail, home entertainment, transport and music. Now it is set to deliver rampant and sweeping changes in broadcast and live production. Covid 19 has accelerated a movement that was already gaining momentum and now cloud technologies have proven themselves, there is no turning back.
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Software as a Service is here to stay – It’s the sector that’s predicted to hit well over $600 billion in global value by 2023 (FinancesOnline). Let’s recap – SaaS is the prime method of software delivery, where software and applications are hosted remotely via a vendor. SaaS applications are made available to customers through a network, which often requires a regular subscription to access. Here at PlayBox we’ve championed the countless benefits of truly utilising the cloud with cloud-native SaaS – see Cosmos Technology – and we’re here to share some of those benefits with you.
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While the impact of ML and AI have been discussed and debated for years, practical applications are fast accelerating across the media supply chain. The pace of innovation is moving quickly and with the cloud wars in full force, there are new services becoming available all the time that offer novel ways to automate tasks with ML and AI. Already, the big three cloud providers — AWS, Azure, and Google — have rolled out powerful capabilities that help with essential tasks including captioning, transcription, and even object/facial recognition to bolster compliance edits and to augment metadata. For media organizations, the implications of these solutions are vast, and we’ve already begun to see their power. With things moving so fast, though, it’s challenging to keep up and important to have the right architecture and structure in place to take advantage of these innovations.
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Cinesite Studios turned to Qumulo to leap over technical barriers in its creative workflows, and deliver exceptional imagery for blockbuster motion pictures faster than the studio ever thought possible.
With Qumulo and Amazon Web Services (AWS), Cinesite’s animation and VFX pipelines leveraged Qumulo’s hybrid file data services in order to deliver compelling images Cinesite was able to render 16K video at scale on Qumulo’s file system running on AWS with industry-leading levels of speed and agility.
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For media and entertainment organizations (or any company creating digital content), the cloud has incredible allure—virtually unlimited compute power and storage to tackle any rendering or transcoding job, combined with incredible flexibility. The cloud allows resources to be deployed where they’re needed—all on demand, all at a moment’s notice.
In this paper we will outline the challenges that today’s media and entertainment businesses face when attempting to leverage the cloud to accelerate and streamline the creation and production of feature films, video, music, and game titles. We’ll debunk some common myths, and chart a clear path to help rethink how a move the cloud can be dramatically simplified when you have the right technology solution.
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