Over the past year, we’ve seen video communication on an unprecedented scale, from remote work to virtual conferences and live-streamed events like webinars and town hall meetings, theatre and music.

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No, this isn’t a paean to Canned Heat’s “Let’s Work Together”, but it could be the unofficial theme song for an industry that is going through a major period of transition.

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Was it Roy Thompson of Scottish Television who saw the dawning of commercial television in the UK as “a license to print money” - or was it Lew Grade at ATV ? It’s been contested, but it doesn’t really matter, because they and the lucky winners of the other, early tv licenses, were all right – back then.

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In the fast-paced world of live video production, broadcasters and OTT providers are always looking for ways to accelerate their workflows while controlling costs. SaaS-based solutions are just what the doctor ordered.

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With customer requirements in greater flux and an unpredictable economic outlook, it’s no wonder that OPEX-based managed services are becoming increasingly popular, writes Densitron Global Business Development Director Reuben Such.

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The video streaming industry is in the midst of an evolution, with several challenges facing service providers. Yesterday, service providers were focused on providing stable and robust streaming services. Today, they are looking to match streaming QoE with broadcast QoE, at scale. In the future, personalization and contextualization will be the norm, combined with a high degree of agility.

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The television viewing experience has changed in many ways over the last few decades, with several trends that improve the quality of the experience (QoE).

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Imagine if TV companies charged consumers by the minute to watch a football match. Or if your office rent increased when you had a particularly busy month at work.  Sounds preposterous, doesn’t it? Yet, this is exactly how many media management systems providers are currently pricing their services, and no-one is batting an eye, indeed, it is a model that is being extolled by many. But examination highlights that consumption-based models for management systems are only beneficial to smaller operators.

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The dramatic increase in digital media consumption has resulted in an enormous amount of ongoing content creation – from direct-to-consumer programming and livestream broadcasts to video-on-demand catalogs on over-the-top (OTT) platforms. Video file sizes are rapidly growing to keep pace with consumer demand for high definition (HD) content and more immersive experiences like virtual reality (VR) content (heard of the metaverse recently?).

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In this IABM TV interview, Neil Maycock (CMO, Grass Valley) discusses the recent 'We Love Live' rebrand of Grass Valley. Neil also talks in detail about the launch of the GV Media Universe Advanced Channel Partners programme.

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