Over the last three decades, we’ve seen a shift from specialised units for various video and audio functions, to high performance hardware platforms which can be repurposed on-the-fly to support any AV processing, and now to virtualized media applications and microservices which can be spun up and deployed (and paid for) only when you need them.
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The Monarch EDGE encoder and decoder pair powers remote and cloud-based productions by securely transporting high-quality live video across public Internet
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This report delves into one of the major long-term drivers of change in the media industry, identified by IABM in its Special Report published in September 2020: viewing technology only as an enabler. The research puts the spotlight on this specific structural driver of industry change, analyzing the ultimate business, technical and creative values that technology is enabling as well as one of the rising operating models behind them: the cloud model. Our main objective is decoding these topics to shed more light on the economics underpinning media factories.
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In the old days, post-production may have been viewed as a licence to print money with post houses competing with each other for the biggest city centre facilities, the most inventive décor and the biggest espresso machines.
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This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021.
The presentation cover the topics listed below.
- Americas Regional Trends
- Digital Transformation in Media: The Stats
- Decentralized Production Models: Effects on Media Tech Investment
- Media Convergence: Current & Futuristic Perspectives
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The pandemic has pushed the world to digitalise almost all industries – from the use of digital video solutions replicating a retail purchase, to remote production within the entertainment sector. In this blog Dhaval Ponda, Global Head, Media and Entertainment Services, Tata Communications, discusses the changing landscape of the sports and entertainment industry and the tech-enabled exciting times that lie ahead.
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We are joined by Andreas Eriksson, Head of Telstra Broadcast Services to hear more about their recent acquisition of MediaCloud and how this will help them to expand their global broadcast operations.
Andreas also tells us about the benefits that this will bring to the wider industry and both companies customer base.
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Get Recommendations for Your Cloud Deployment
Cloud computing is a flexible, responsive, and scalable way of delivering IT. Now that the cloud is mainstream and here to stay, M&E professionals would be wise to get to know how it works, what their options are for adopting it, and what the pros and cons are of the various approaches to deploying and using it.
- How to best leverage the cloud for your IT needs
- The benefits of cloud adoption for media and entertainment
- Why it’s critical to secure cloud operations with hyper scalable solutions
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The media landscape looks vastly different than it did only five years ago. “Media” is no longer solely the realm of production studios and television stations. Social networks, gaming sites, and user-generated content platforms are media companies. Internet service providers and technology giants are also foraying into the music and video space. E-learning services, faith groups, local newspapers and even fitness companies now use video more than ever to reach wider audiences.
At the same time, consumers’ idea of media has drastically changed. In a recent Lumen survey, nearly 90% of European consumers considered “television” as any video they watched on their devices. 65% of them already subscribed to two or more streaming services.
As video and technology merge, the face of media is changing; development teams are agile, software and cloud computing have replaced hardware-based workflows, and black-box technologies have fallen out of favor. Media companies need solutions that are adapted to new challenges and new ways of working.
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