Why is it so important to communicate the value of technology solutions to potential buyers? How will this improve their decision-making or outcomes? Because beyond the ever-present sales and marketing imperative is a more important driver: media businesses can’t fully benefit from the ecosystem of the future without understanding its significance.
Imagine Communications – During the transition from ground to cloud, a hybrid approach to playout offers the best of both worlds
While the shift from ground to cloud playout is well under way, there are several roadblocks on the path to a fully cloud-based infrastructure that will leave the broadcast industry in a transitional phase for years to come. Here, we delve into those obstacles and propose a hybrid approach for this interim period that allows broadcasters to continue utilizing their existing on-premises equipment, while reaping the benefits of cloud technology.
Fabric – Reinventing IFE Sales & Syndication with Fabric Connect
A chasm has opened up in the in-Flight Entertainment industry – between the slick technology used by airline passengers, and the creaking legacy systems and processes that the IFE industry and their airline clients use for the process of sales and syndication.
Chyron – Exploring cloud vs. hardware solutions: addressing customer needs and financial considerations
In the world of modern content production, the choice between cloud-based solutions and traditional hardware solutions has become increasingly critical. This is a question that Chyron has tackled along with customers and prospective customers, gaining insight into common assumptions, requirements, and opportunities with regard to cloud-based solutions for live production.
Blue Lucy – Bringing the cloud to earth
I was quite pleased to be asked recently by a Canadian colleague what our “theme” would be for the upcoming IBC show. For me, theme reflects the ethos of the Blue Lucy approach to trade shows; we don’t tend talk about product features or the specific capabilities in our roadmap.
Appear – Protecting our fragile planet: the media & broadcast industry’s journey towards a greener horizon
In an era of unprecedented technological advancement, the media and broadcast industry plays a significant role in shaping how we perceive the world. However, this sector, like many others, faces a pressing challenge: the threat to our planet’s delicate ecological balance. As concerns about environmental sustainability escalate, our industry needs to take bold steps to minimize its own impact on the environment and pave the way for a greener future.
Agile Content – How encouraging user engagement can help OTT companies decrease their ecological footprint
As we approach the end of the summer, marked as the warmest ever recorded, it’s clear that focusing on the environment and sustainability is crucial for all organizations and businesses. The TV and media industry has a dual responsibility. On one hand, it’s crucial to provide the public with accurate information about the situation, and on the other hand, it’s equally important to address the sustainability impact of producing and distributing TV and video content.
cloudswXtch – NAB Show 2023 BaM Award Winner – Connect
cloudswXtch is a virtual overlay network that brings on-premises features including multicast distribution to the cloud. Deployable as a software solution within a physical broadcast network or a cloud tenant, cloudSwXtch helps broadcasters and video service providers merge on-premises and cloud networks, migrate demanding media workloads, and establish mesh configurations to create global networks. cloudSwXtch unlocks missing network features that are required for demanding, high-throughput workflows in broadcast and media applications including multicast, broadcast, packet monitoring, network path redundancy, and protocol conversion and fanout.
Live events orchestration: why a flexible CMS solution is integral to business success – Simplestream
What are the biggest challenges in managing live event schedules with content provided by multiple operators? The answer can be rather straightforward, and it comprises several key aspects, mostly related to the pain points platform owners are facing today when distributing content across digital channels.
Combining Media Evolution and Revolution – Codemill
Media and entertainment is a well-established industry, with a heritage to be proud of. But maintaining a pivotal role in the consumer landscape for several decades comes with a unique set of challenges. As media and broadcast has evolved from a handful of linear channels through to a multi-platform ecosystem, more content needs to be reformatted and repurposed to reach an increasingly fragmented audience.