A case study from Rexcel within the performing arts industry.

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There has never been a more fragmented and competitive communications landscape than what we have today. Not only are there more products and services than ever before but there are considerably more routes to market. On top of that we are also seeing increasingly sophisticated and nuanced relationships between products/services and the customer they are aiming to engage with. Trying to cut through all of this with effective communications can be quite a challenge. Not an impossible one, but a challenge nonetheless.

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Just as many companies have already done with business functions such as accounting, human resources, and IT, there are now very good reasons for outsourcing sales. It affords increased sales through rapid deployment and scalability; better overall risk management; and the ability to refocus existing resources on the core business, all of which result in a substantial increase in profitability.

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Over the last three decades, we’ve seen a shift from specialised units for various video and audio functions, to high performance hardware platforms which can be repurposed on-the-fly to support any AV processing, and now to virtualized media applications and microservices which can be spun up and deployed (and paid for) only when you need them.

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This Regional Trends Report provides insight into the latest broadcast and media industry developments for the Americas region.

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This report delves into one of the major long-term drivers of change in the media industry, identified by IABM in its Special Report published in September 2020: viewing technology only as an enabler. The research puts the spotlight on this specific structural driver of industry change, analyzing the ultimate business, technical and creative values that technology is enabling as well as one of the rising operating models behind them: the cloud model. Our main objective is decoding these topics to shed more light on the economics underpinning media factories.

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This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021. The presentation cover the topics listed below.

• Americas Regional Trends
• Digital Transformation in Media: The Stats
• Decentralized Production Models: Effects on Media Tech Investment
• Media Convergence: Current & Futuristic Perspectives

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Large streaming providers have deployed a dual growth strategy of reaching new audiences via Direct to Consumer (DTC) offerings sold to individual consumers and reaching these audiences seamlessly via sell-through on cable/telco and aggregation platforms. They can successfully execute this strategy through a substantial investment in homegrown solutions and custom integrations into telco/cable/aggregator platforms. Moreover, their investment is justifiable in the context of the extensive content library they own and the enormous global reach of services they can deliver.  More niche content owners are now faced with the challenge of executing a similar strategy with a vastly reduced budget – but how can they achieve this and remain competitive in the market?  Do they follow the same strategy as the industry leading streamers?  Also, what does their streaming platform need to deliver in terms of consumer experience and how can they engage sports and event fans on the scale they need? 

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Since the advent of social media, most people have begun to appreciate how much - or how little - it is possible to say when writing with a very limited number of characters. If you work writing synopses for Media and Entertainment metadata - the likelihood is you knew that already. The movie synopsis turns short-form writing into a fine art. The standard length for a linear EPG (Electronic Program Guide) is 180 characters - not much longer than a single Tweet. Streaming platforms might give you 250 characters to work with. This is all the real estate that you have to sell this media to your audience and convince them to watch - a single sentence, two at most - and perhaps a couple of seconds before they make their decision or flip the channel. This is why you really need to make your synopses count!

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The pandemic has pushed the world to digitalise almost all industries – from the use of digital video solutions replicating a retail purchase, to remote production within the entertainment sector. In this blog Dhaval Ponda, Global Head, Media and Entertainment Services, Tata Communications, discusses the changing landscape of the sports and entertainment industry and the tech-enabled exciting times that lie ahead.

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