Virtual production is already a mature technology that not only allows for high-quality results, but also reduces costs and contributes to increase the industry’s sustainability. The introduction of advanced rendering technologies such as game engines or real-time ray tracing significantly boosted the quality of the real-time renderings, allowing content creators of any size and kind to produce photo realistic content, meaning high-end results no longer restricted for high-budget filmmakers, but available to a wider range of creators.
Net Insight – How IP turns the page on sports video production and distribution
The landscape of sports streaming is evolving rapidly. Recent studies show that a staggering 71% of US sports enthusiasts now opt for live viewing, underscoring a significant opportunity for the media industry and rights holders alike. As viewers expand their preferences across platforms like OTT, digital channels, and FAST, the media industry must move forward to cloud-driven production and distribution processes to serve the burgeoning demand for real-time sports content.
eSports 2.0: revolutionising eSports through the cloud
eSports is on a high, with numerous new global tournaments and competitions rising to engage millions of dedicated fans around the world. Immersive technologies, 4D simulation, and Building Information Modelling (BIM) marry the ‘virtual’ and the ‘physical’ to create unique and compelling experiences for growing in-person and streaming audiences.
Removing barriers to creativity at A+E Networks UK
Faced with ageing infrastructure that was impacting the creative team’s ability to deliver, A+E UK turned to Blue Lucy to provide a solution that put production needs first.
Telos Infinity® Accelerates on Dirt!
Progressive American Flat Track saves money and time by streamlining live event Comms using Telos Infinity IP Intercom Platform.
Is sport becoming too commercial?
Sport as an entertainment genre like film or TV has been emerging for a couple of decades especially here in Europe. Once Sky started to pay big money for exclusive TV rights for Premier League football, the landscape changed. Sports like rugby turned professional for the first time and tried to compete, initially unsuccessfully, with football for a share of the cash and audience.
Supporting Discovery Sports to prepare its technical infrastructure for the Olympic Games
Discovery Sports’ activity revolves around its live and on-demand coverage of major international sports events, including Eurosport’s multi-platform coverage of the Olympic Games Tokyo 2020. In order to best deliver this highly qualitative content to its viewers and subscribers, Discovery wanted to build greater usability and flexibility through a significant upgrade and centralization of their technical infrastructure.
Creating XR content
XR is one of the trendiest and most recent flavours of Virtual Reality, and many understand it as the usage of virtual backgrounds, displayed on large LED video walls, for movies, drama, or live events. However, the concept of XR (Extended Reality) goes far beyond these applications, which are often spectacular, but also do not take advantage of the many possibilities this technology can provide.
Diving in to fill the vacuum in esports audio
Although still in its relative infancy, esports has gone from a niche sector to a global billion-dollar industry that is drawing huge investment and has a rapidly surging fan base around the world.
The new ‘content continuum’: meeting the demand for a wider spectrum of live and near-live programming through the cloud
The way we consume content has evolved tremendously over the years – from the TV set to the laptop all the way to the smartphone, the way people use media has taken tremendous leaps along the way. Since the birth of social media, traditional media is no longer a one-way stream of communication as consumers embrace always-on, interactive means of learning from and engaging with one another. Younger consumers in particular are shifting away from the conventional habit of watching full-length award ceremonies or sports games, instead preferring to catch up on the latest news, big plays and viral moments via short, snappy, on-demand highlights.
