During this session Bitmovin share how they can help maintain vital Quality of Service to keep consumers engaged while controlling and reducing costs through whole-workflow optimisation, so maximising ROI while mitigating risk.
Stan Moote (CTO, IABM) hosts a debate on the Future of the Broadcast & Industry.
Jean-Pierre Evain (Principal Project Manager, EBU)
Mike Palmer (Chief Technology Officer, Masstech Innovations)
Dominic Stone (Media Entertainment and Games, DELL EMC)
Andrew Davies (Director, Media & Entertainment EMEA, Diversified)
Streaming is changing the advertising landscape. Brands and agencies today are forced to contend with dynamic ad creation and insertion, non-linear viewing, multi-device consumption, new business models, ad fatigue, and evolving user expectations. Under those circumstances, how do you maximize revenues through new data-driven ad-targeting capabilities, while understanding the true ad preferences and experiences of consumers? Harness the new streaming data-driven advantage by capitalizing on unmatched levels of real-time, continuous, targetable information. Keith Zubchevich, Chief Strategy Officer at global streaming analytics and intelligence leader Conviva, demystifies streaming ad measurement and optimization, helping you tackle tech barriers, and showing you how to avoid data overload. Learn the secrets used by leading streaming video advertisers and publishers to improve campaign performance, increase yield and monetization, and deliver customer experiences that grow brand engagement and the bottom line.
In this presentation, Massive shares insights into the opportunities faced by operators worldwide who are looking to maximize OTT growth, including:
- Unlocking the power of UX: how the front-end can be used to open new revenue opportunities in a crowded marketplace
- Joining the data dots: the importance of connecting audience insights across your business to drive engagement
- Live isn't dead - it's just evolved: why live-linear is still a core proponent of user growth alongside on-demand
- Lessons learned on improving the customer relationship from our work with leading telcos and broadcasters around the world
Presentation at BroadcastAsia 2017 by IABM CTO Stan Moote asking what does the future hold for broadcast and media facilities and technology suppliers – will we be just another IT application in 10 years’ time?
Al Kovalick, Media Systems Consulsting, presents the Keynote at the Annual Business Conference & Awards 2016. Al discusses Accelerating technologies and the Evolution of Infrastructures as he takes us into “Looking deep into the future”.
Bruce Devlin (Chief Media Scientist, Dalet)
, David Peto (Founder & CEO, Aframe)
and Dominic Stone (Media Solutions Executive, IBM)
each put forward a motion to discuss where the money will come from in Broadcast over the coming years