This spring has been different, in many ways. To control and minimize the pandemic, lockdowns and social restrictions have changed how we live, almost instantly. It has changed how we consume TV and video. In fact, we’re watching more TV than ever. But what we watch and how we watch it is quite different as we spend our time in quarantine exploring the wide and deep catalogues of VOD services.
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Many broadcasters are used to producing regional versions of their main channels, where news and weather (for example) vary by broadcast locality. The basic model is well established. Typically, national channels destined for localization have segments defined where the regional content is “spliced in”, depending on the local area. Within Sweden for example, viewers who are based in Stockholm can watch a tailored version of a national channel that shows more content related to their city compared to viewers watching elsewhere. And as TV evolves, viewers who have grown used to this level of regionalization on certain channels will expect this to be replicated across all platforms and on all screens.
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The Connect segment of the BaM Content Chain® encompasses the moving of content, whether real-time (live) or file-based, within and between facilities. This covers a wide range of products and services including IP (and SDI) infrastructure, routing, interfacing and conversion, file-based delivery as well as bandwidth and connectivity services including internet, fiber, satellite, microwave, and cellular.
Connect was already one of the fastest growing segments of the BaM Content Chain®, and the Coronavirus pandemic lockdown has dramatically increased demands on connectivity; according to the most recent IABM survey, Connect is the only BaM Content Chain® segment that is still growing during the pandemic. We spoke to IABM members about the drivers of change and trends in this BaM Content Chain® block, what effects they have felt to their business as a result of the pandemic, how they are responding, and what we can expect next in this dynamic sector.
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Cinesite Studios turned to Qumulo to leap over technical barriers in its creative workflows, and deliver exceptional imagery for blockbuster motion pictures faster than the studio ever thought possible.
With Qumulo and Amazon Web Services (AWS), Cinesite’s animation and VFX pipelines leveraged Qumulo’s hybrid file data services in order to deliver compelling images Cinesite was able to render 16K video at scale on Qumulo’s file system running on AWS with industry-leading levels of speed and agility.
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Today’s consumers have an insatiable appetite for high-quality, on demand content. This hunger to watch what they want, when they want, and how they want, has fueled an explosion in new streaming services; the “Streaming Wars”.
Now, in addition to the well-known players Netflix, Hulu and Amazon Prime, major studios and tech-giants such as Warner Media, Disney, NBC Universal, and Apple have all launched (or will launch) their own streaming platforms. As of March 2019, it’s estimated there were more than 300 over-the-top (OTT) video options in the US alone.
That number only continues to grow.
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We spoke to Sergio Grce, CEO of iSize Technologies (www.isize.co), about the challenges the industry is facing with ever higher resolution content delivery, and his company’s innovative use of AI for pre-processing to deliver higher quality images at lower bitrates – whatever the codec.
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Like the whole broadcast and media technology market, the audio market is currently going through a transition to IP driven by the need for increased efficiency through automation and virtualization. Moreover, as skillsets change at customer organizations, audio technology suppliers are rolling out solutions designed for multi-platforms supporting next-generation audio formats (i.e. immersive audio). Over the past few years, audio over IP (AoIP) has become the top technology priority for audio technology buyers as evidenced by our latest Buying Trends survey.
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In January, media management specialists Imagen hosted a webinar with IABM on ‘overcoming obstacles to cloud deployment’.
Imagen was one of the first companies to transition to a cloud-based SaaS model for media asset management and wanted to share the knowledge it has built up to support IABM members bringing cloud solutions to market. The webinar also highlighted cloud’s suitability for collaboration and partnerships, and how Imagen are embracing this.
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NMS OTT/e-Commerce services include OTT platform with SVOD/TVOD/AVOD support, full CMS, native app development (mobile, gaming consoles, smart TVs), subscription creation and management, customer/user service portal, full commerce (digital/physical transactions) and CDN management.
Find out more in this video.
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Jason Kornweiss, Vice President and General Manager, Emerging Technology & Solutions, Diversified and Karl Paulsen, Chief Technology Officer, Diversified, joined this episode of the Pro AV podcast to talk about Diversified’s IP roadshow.
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