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Articles

Thought leadership articles by IABM and our members
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Tag: Information science

Qumulo named a third leader in Gartner MQ

See why Qumulo was named a Leader for the third year in a row in the Gartner 2020 Magic Quadrant for Distributed File Systems & Object Storage

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Infographic: 6 Ways To Monetise Media Online

If you are looking to start or grow your own media business, you should consider all the opportunities available to you. From offering monthly subscriptions to receiving charitable donations securely, it can be tough to know where to start. Discover the most popular ways that creators and content owners are monetising their media online in our new infographic.

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Mediaproxy Whitepaper: Next Generation Content Monitoring

Today, broadcasters and facility operators have a choice of how to find and monitor content passing through the distribution and playout chains. While traditional detection methods such as time and date searches and predefined metadata are still valid and used widely, newer and more sophisticated techniques such as digital watermarking and fingerprinting, combined with the increasing use of computer-based automation are making inroads into the market and have to be considered viable alternatives.
The challenge is to harness the potential of machine learning and decide what is the best model for specific operations, whether based locally at the user’s premises or remotely on cloud- based platforms…

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Consumers Want Media 24/7. How Do You Reach Them Everywhere?

Today, the media landscape encompasses thousands of modes of communicating information at lightning speeds — from the smartphone to the smartwatch, to interactive adverts on streets and in cities. There are, in fact, so many outlets to disperse information that businesses, companies, and corporations are struggling to stay present with the ever-changing information technologies.

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Three Media and Arcitecta – How a partnership positively impacts technology and clients

Over time, the capability of many of the industry’s leading media and metadata management systems and tools has continued to advance, but can they change quickly enough to keep ahead of the new demands? The relentless, almost geometric growth, across the industry, in both the volume of files and complexity of data required for identification and global exploitation, poses a significant performance challenge to all vendors.

This, coupled with the necessity to increase automation and dramatically reduce human intervention at every point in the supply chain, has meant many vendors have had to step back and consider if their products remain “fit for purpose”.

Three Media was no different and performed an intensive ‘bottom up’ analysis of their XEN: product set.

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Personalization for Video: What This Means for Broadcasters and OTT Content Providers

Competition for viewer “eyeballs”, to use the industry term, has never been more intense. Part of this is due to the proliferation of viewing channels and distribution mechanisms, as well as increasing pressure on the entire economic model for content creation, distribution and monetization.

On the other side of the coin, viewers expect high quality in creation, output and delivery. They want that content delivered whenever and wherever they want, and they want to minimize how much they pay for it. Simply put, viewers’ expectations are at an all-time high, at a time when they have a staggering amount of choices.

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Veritone Case Study: COPA90 Embraces Multicloud, AI-Powered MAM Infrastructure

For diehard football fans everywhere, COPA90 is “How Football Feels.” That tagline says it all:
As the world’s largest independent football media business, COPA90 reaches millions of fans and followers across a multitude of online platforms and social media channels. Unlike traditional rights holders that stream live matches, COPA90 focuses on the world of fan culture – serving up a rich helping of content ranging from chats with favorite footballers and in-depth documentaries to amazing animations and explainers about the biggest stories in the game.

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Redefining Promo & Sports Highlight Creation using AI

Promos are key for Media & Entertainment (M&E) enterprises to create an audience pull. M&E marketing teams create promos to sell their content to a distributor/syndicator or to attract viewers towards their content on linear TV or OTT platforms. Promos are used for pre-produced entertainment content like movies and shows, news programs as well for live sports events. In the case of sports, they take on the form of what is known as highlights or highlight packages.

Since promos have a major impact on viewership, content creators spend a significant amount of time and resources in creating promos and managing promo operations. Let’s take a deeper dive to understand this in greater detail.

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KLH Solutions Q&A at IBC 2019

KLH Solutions was Founded 4 years ago by Mickey Keder and Amir Baruchin, Micky our CEO was the COO of a sports channel in Israel and Amir our CTO is a web professional ,our COO Ronny today was one of the founders of a kids channel in Israel, they were all stunned by the rigid and inflexible tools that were available at that time.

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Innovation in full flow across the BaM Content Chain® – the future is bright!

The evidence of industry change is all around us and the Broadcast and Media (BaM) Content Chain® has been developed to reflect those changes and to be inclusive of emerging new products and services. IABM is perfectly positioned to observe these changes with its various activities such as market research and biannual BaM Awards® at IBC and NAB. But more than that, IABM can act as a catalyst and support for change, helping existing organisations to adapt and new ones to flourish.

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