We are joined in this interview by David Lawrence, Managing Director at Platform Communications to talk about the challenges in generating valuable leads in a more digital focused world.
We discuss how companies can generate leads effectively away from a traditional trade show environment and how, once they have generated them, these leads can be effectively nurtured.
David talks us through the key takeaways from Platform Communications recently published 5 step guide to lead generation (available to download here) and finally what steps and methodology we will continue to use as we move out of the pandemic and back to face to face interaction.
Managing your leads and turning them into customers
Finding the right prospects and turning them into customers in the new digital landscape can be challenging! In this informative session we will take a look at where you start, how to connect and how to manage and turn your prospects into customers once you actually find them.
The brave new world of PR and Marketing
In August this year, we convened a panel of marketing and PR agency leaders to ask them about their experience of the pandemic and lockdown. What effect did it have on their businesses? How did they rise to the challenges? What changes have they made – and what are the likely longer-term effects of the massive shake-up everyone has been through? On the panel were: Sadie Groom, MD of Bubble Agency; Jennie Marwick-Evans, MD of Manor Marketing; Rob Ettridge, COO of Red Lorry Yellow Lorry; and David Lawrence, MD of Platform Communications.
Journal 115
Published Q4 2020
Journal is the IABM Magazine released every quarter that covers hot topics within the industry. It is distributed at major shows, posted to IABM members and posted online for all members to view.
In The Hub Ep 11 – Marketing Communications in Broadcasting – w/ Roger Thornton
We're back with episode 11 of the In the Hub podcast! In this episode, Neil speaks to Roger Thornton - Copy Cruncher at IABM, Chairman on the Exhibition Committee at IBC and long-time Marketing and PR professional in our industry. Roger recalls how he got started in broadcasting and media, gives his advice on communicating effectively as a company during COVID-19 and whether all publicity really is good publicity.
Headline findings from IABM Future of Events survey
IABM’s Business Intelligence Unit has today announced the headline findings from its Future of Events survey. While the balance of marketing budgets will shift by 11 percentage points towards digital activities in 2021 compared with pre-pandemic in 2019, tradeshows will still on average account for 42% of total marketing expenditure.
Red Lorry Yellow Lorry
At the lorries, we work with clients in sectors we understand so that we can deliver value. M&E is our specialty. We’re a tech-savvy, intelligent group of people who thrive when we deep-dive into what makes our clients and their customers tick. Providing a broad range of integrated services – including PR, content creation, digital and social media, reputation management and employee engagement – we go beyond traditional PR tactics by keeping creative ideation central to every campaign. We’re an antidote to the factory approach of big technology PR groups: specialist teams, expert industry knowledge, great media contacts, results-driven and a personal touch. With a global team based in London, Berlin, Los Angeles and Boston – plus our affiliate agency partner network, Convoy, covering key territories worldwide – we’re able to scale with you and manage your PR and communications in its widest sense. Get in touch to learn about our free marketing audits: https://www.rlyl.com/uk/media-entertainment-marketing-audit/
Platform Communications
Platform Communications specialises in media & entertainment technology and services. We deliver integrated, global marketing campaigns that build brands and drive sales. We don’t just create noise, we help our clients achieve their business goals by creating meaningful engagement with the right audiences. This is why we are the team behind many of the most talked about brands in the market. We offer a full range of marketing, PR and digital communications services including strategic messaging, content creation, social media, influencer marketing, media relations, analyst relations, brand partnerships and paid media. Please drop us a line. We’d love to discuss your objectives and talk about what we can do for you.
Wall Street Communications
Wall Street Communications is a tech-savvy content creation, digital marketing, and media relations agency. We help you tell your story. Make our team an extension of your marketing and business development departments and see how creative persistence, carefully crafted campaigns, and consistent messaging allow you to shape brand perceptions and drive sales. We recently launched LIVE!, an end-to-end live interactive event solution that puts people first. Built on a secure platform and managed by trained professionals, LIVE! provides a dynamic, customizable, and economical alternative to conventional events. For your guests, it’s a welcome upgrade from everyday videoconferencing solutions. With the LIVE! dashboard and architecture, as well as support from a dedicated LIVE! team, you can give your guests the freedom to move between meeting and demo rooms, to mingle and meet new contacts, and to reconnect face-to-face with industry colleagues — just like they would at a real-life live event.
In Conversation with Platform Communications
We caught up with Platform Communications Managing Director David Lawrence to hear all about their recently published report "The new world of Technology Communications"
