Boosted by COVID-19, the Internet users in China is reaching 1 billion. At the same time, 10 million Southeast Asians enter the “mobile age” every year, making this region the most engaged mobile users in the world. However, few organizations have robust security methods to protect businesses from being attacked by hackers or malicious attacks. In this webinar, you will learn more in-depth insights into Internet markets in China and Southeast Asia, cloud security challenges, and how BaishanCloud can help deliver your content smoothly and safely.
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In this IABM TV interview, we are joined by Playbox Technology's Ben Gunkel to discuss how advertiser priorities in the media have changed as we move further into 2021 and how broadcasters can keep their advertising revenue flowing as a result of these changing priorities.
We look at how Covid19 has influenced advertising priorities and how it will continue to have an impact.
Ben talks us through how crucial social media is becoming as a tool for broadcasters in 2021 and how Playbox Technologies solutions can help to future proof broadcaster operations into 2021 and beyond.
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COVID-19 impacted revenue drivers such the transition to 4K/UHD; the occurrence of major sports events; the acceleration of the transition to DTC models / Pay TV decline.
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The third day will open with a tale of two specific sectors that were affected by pandemic in both similar and different ways: SVOD and AVOD economics. While streaming in general surged on the back of increased consumer demand, advertising expenditure was hit by the pandemic, impairing the increasing interest in AVOD business models, and consolidating the success of subscription-based economics. However, SVOD remains an expensive proposition given the level of content diversity demanded by consumers as well as the competition in the market. Everyone is looking for some sort of differentiation, which makes AVOD and hybrid models still appealing to media executives. What is the state of the nation now and how are things going to pan out in the future? We will talk to a panel of executives experienced in monetization models to understand this in a session packed with money-related insights.
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Chris Demiris (Co-Founder, LumaTouch) discusses LumaFusion
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John Footen set the scene for the conference with an engaging opening keynote that examined the current state of the industry and where we need to take it in future. How does the rise of OTT and mobile impact content creators and distributors – and what’s the impact on the technology they use? How important is IP and cloud, and where should we be focusing most attention?
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What’s really happening in the broadcast media industry? How does the rise of OTT and mobile impact content creators and distributors – and what’s the impact on the technology they use? How important is IP and cloud, and where should we be focusing most attention?
John Footen (Managing Director, Deloitte) cuts through the opinions and ideas with facts to identify the critical challenges, and how to overcome them.
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