The digital video world is evolving at a rapid pace, and 2022 is likely to be a landmark year as we see the 8K ecosystem and new codec technology, especially VVC, boldly emerge as HEVC and AVC continue to skyrocket. There is no doubt that OTT streaming is here to stay, and with the Beijing Olympics looming large and Hollywood back in full production mode, 2022 should be a banner year for Media, Entertainment & Broadcast.
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Is it 2022 already? It doesn’t feel like just one year ago that we were planning for 2021. To quote one of my favorite movie lines (from Ferris Bueller’s Day Off), “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”
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When you are in the throes of a new job, you don't always realize just how much your organization has accomplished. So, I thought I'd take stock of 2021 and share the highlights with y'all as we prepare to roll into 2022. (And, to be honest, one of my favorite personal highlights is how colleagues from Aachen to San Diego have picked up my Texan habit of saying "y'all.") But, on to more important matters!
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IABM Adoption Trends reports annually track the adoption of specific emerging technologies within the broadcast and media sector.
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Anyone else feel like they’ve been on a whitewater raft the past year and a half? Constantly trying to read the current and watch out for the rocks and waterfalls? It seems that turbulent times have become the new normal, and all types of businesses, large and small, around the world have had to make changes to survive.
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For almost 30 years, MainConcept® codecs have been renowned in the broadcast industry for excellent quality, impressive performance, and extensive feature sets. Since the 1990s, our components have been based on the proprietary MainConcept API (Application Programming Interface), which enables companies all over the world to integrate our codecs into their solutions. Now, we’ve also made it even simpler to use MainConcept’s best-in-class codec packages with direct integration into the GStreamer Media Framework to give you a complete encoding and transcoding pipeline.
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When people talk about Adaptive BitRate (ABR) streaming, the focus is usually on video with reference to quality and bandwidth, while audio typically plays only a minor role or is entirely neglected.
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It’s part of the MainConcept DNA to listen to our customers and look ahead. Our Beta program is one of the many ways we get input on products that are in development, so we can decide how best to serve the media & entertainment and broadcast industries along with others that use digital video. Our newest Beta program offering is now open for the HEIF/MIAF Ingest SDK and Viewer App.
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MainConcept
® maintains the largest codec video and audio library on the planet, and it can empower almost any use case and digital video workflow. However, not every company has the expertise needed to integrate and tune codecs to get the most out of them. Moreover, codecs are only one part of the equation—there is also the challenge of multiplexing and containers. This is why we developed the MainConcept Transcoding SDK—to simplify the adoption of codecs into digital video workflows. And, today, we released our latest version!
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Apple computers have a prolific history in video editing, having long been the choice of professionals and hobbyists. When Apple switched to Intel processors in 2006, image processing and video editing on macOS became even more popular, creating a demand for professional solutions for video production. In the beginning, Apple Final Cut Pro was the most commonly used professional Non-Linear Editing (NLE) solution, but slowly other companies, such as Adobe, Autodesk, Magix, Corel and Blackmagic, introduced their video-editing software products. Today there are dozens of choices from companies actively releasing new features and updates to make video editing on macOS a smooth experience, allowing for the creation of everything from quirky TikTok videos by hobbyists to award-winning movie masterpieces by production houses and studios.
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