The media world is transforming fast. Broadcasters are rethinking how they produce, manage, and deliver content to bring their most valuable assets to the widest audience. Reaching viewers with tailored live news and sports experiences across multiple platforms has never been as important — or as challenging.
Journal 116
IABM Journal 115
Published Q1 2021
Journal is the IABM Magazine released every quarter that covers hot topics within the industry. It is distributed at major shows, posted to IABM members and posted online for all members to view.
ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT
The media OTT world is getting increasingly crowded. Disney’s video-on-demand streaming service launch in 2020 attracted 10 million subscribers in its first 24 hours in just the US, Canada and Netherlands. Subscription video-on-demand platforms such as Netflix, Hulu, and Amazon Prime Video have accumulated millions of monthly active users and provide access to a variety of movies, TV shows, and documentaries at the click of a button.
There’s no doubt media consumption has increased substantially in digital formats, with the lockdown accelerating this trend.
Metrics and key indicators of faults and malfunctions in OTT IPTV media content delivery
The task most operators face today is how to keep the subscriber base loyal. Stable high quality of broadcasting is one of the factors that helps address this challenge. To maintain high quality and detect violations in the stream, it is important to track various parameters.
What parameters should operators treat as a matter of priority? How to interpret data gathered by a monitoring system?
Alexey Malikov, Elecard Business Development Director in EMEA, explains how to understand a variety of metrics and parameters of TS and ES that serve for quick fault identification and proactive error fixation.
Accedo and HKRU Deliver Live Rugby Direct to Fans
Hear how Accedo worked with Hong Kong Rugby Union to launch HKRU TV for the 2020 Men’s and Women’s Premiership season. This OTT service featured both live matches and VOD content and was developed using Accedo’s end-to-end solution offering.
Why sport organisations are in need of an OTT strategy
As we have seen, the sports industry has been particularly hard hit by Covid with cancelled and postponed matches and a lack of fans in stadiums. For sports organisations, this has made it challenging to engage with fans and has meant a huge hit to revenues so lets hear how these 2 organisations worked together to use digital technology to re-engage with fans and deliver relevant opportunities for sponsors.
Distributing Coimbra’s End of the Year Live Event to the Portuguese audience with a Custom Video Platform
Over the years, MOG has been developing and improving its SaaS Video Cloud services to offer the best digital media technology solutions, from Vizzi OTT-TV platform to MAM4PRO Digital Media Production.
There’s now a huge need for companies and organizations to improve their online presence and engagement with their public. An OTT platform gives every brand or organization the chance to stay relevant in this new digital era and offers the power to reach their public everywhere.
Vizzi OTT-TV platform is the perfect solution for media companies, broadcasters, content creators, and niche industries, such as houses of worship or education that wants to see their business grow.
For Coimbra’s Town Hall “End of the Year: Special Edition at Home” MOG’s goal was to deliver an efficient and immersive digital experience to the Portuguese audience, on multiples devices, and on social media, simultaneously.
Telstra in India: An Exciting Expansion into Media and Sports
We invest so much time and energy in our work that we always seem to leave a little piece of ourselves in every project. Telstra’s recent point of presence (PoP) expansion into India also required tremendous dedication and time commitment from our team, but this one started with a little of me already in it.
Born and raised in India, I have a special personal connection with the country. After university in the United States, I returned to India to start my filmmaking and media technology career and then worked in India for almost 10 years before moving to international roles. Knowing first-hand how strong the appetite for media and entertainment content is in India, our recent Telstra investment in connectivity there made sense for so many business reasons.
Digital Transformation Of The FIA World Rally Championship
The FIA World Rally Championship (WRC) is an FIA rallying series with 12 four days events. Each rally is split into 15–25 special stages with huge distances of 300-350 kms covered every rally weekend. While it is highly popular in Europe, the Americas and Australia, Asia and Africa are the next big target markets.
Digital-Native Media: The Rapid Ascent
The past decade has seen an influx of digital-native media companies which have thrived completely online. These are companies that have scaled up without the legacy infrastructure that their traditional counterparts have long relied on (and now have to wean themselves off).