The brave new world of PR and Marketing

In August this year, we convened a panel of marketing and PR agency leaders to ask them about their experience of the pandemic and lockdown. What effect did it have on their businesses? How did they rise to the challenges? What changes have they made – and what are the likely longer-term effects of the massive shake-up everyone has been through? On the panel were: Sadie Groom, MD of Bubble Agency; Jennie Marwick-Evans, MD of Manor Marketing; Rob Ettridge, COO of Red Lorry Yellow Lorry; and David Lawrence, MD of Platform Communications.

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Journal 115

Published Q4 2020

Journal is the IABM Magazine released every quarter that covers hot topics within the industry. It is distributed at major shows, posted to IABM members and posted online for all members to view.

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Red Lorry Yellow Lorry

At the lorries, we work with clients in sectors we understand so that we can deliver value. M&E is our specialty. We’re a tech-savvy, intelligent group of people who thrive when we deep-dive into what makes our clients and their customers tick. Providing a broad range of integrated services – including PR, content creation, digital and social media, reputation management and employee engagement – we go beyond traditional PR tactics by keeping creative ideation central to every campaign. We’re an antidote to the factory approach of big technology PR groups: specialist teams, expert industry knowledge, great media contacts, results-driven and a personal touch. With a global team based in London, Berlin, Los Angeles and Boston – plus our affiliate agency partner network, Convoy, covering key territories worldwide – we’re able to scale with you and manage your PR and communications in its widest sense. Get in touch to learn about our free marketing audits: https://www.rlyl.com/uk/media-entertainment-marketing-audit/

Platform Communications

Platform Communications specialises in media & entertainment technology and services. We deliver integrated, global marketing campaigns that build brands and drive sales. We don’t just create noise, we help our clients achieve their business goals by creating meaningful engagement with the right audiences. This is why we are the team behind many of the most talked about brands in the market. We offer a full range of marketing, PR and digital communications services including strategic messaging, content creation, social media, influencer marketing, media relations, analyst relations, brand partnerships and paid media. Please drop us a line. We’d love to discuss your objectives and talk about what we can do for you.