In Conversation with Platform Communications

We are joined in this interview by David Lawrence, Managing Director at Platform Communications to talk about the challenges in generating valuable leads in a more digital focused world.

We discuss how companies can generate leads effectively away from a traditional trade show environment and how, once they have generated them, these leads can be effectively nurtured.

David talks us through the key takeaways from Platform Communications recently published 5 step guide to lead generation (available to download here) and finally what steps and methodology we will continue to use as we move out of the pandemic and back to face to face interaction.

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How to generate leads in the new era of b2b marketing

Identifying the right prospects for your b2b brand can sometimes feel a bit like the ‘Where’s Wally?’ book series. You’re trying to pinpoint the right person (or group of people) in an increasingly crowded and competitive business landscape.

But where do you start? How do you know if you’re looking in the right place? How do you connect with those prospects once you’ve found them?

These are the challenges facing today’s b2b brands. And solving them isn’t getting any easier.

Featuring insights from in-house marketing experts and our global agency network, Convoy, this eBook provides a guide to navigating b2b marketing in the digital era. Discover how you can identify and engage the right prospects to generate leads and drive business growth.

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Managing your leads and turning them into customers

Finding the right prospects and turning them into customers in the new digital landscape can be challenging! In this informative session we will take a look at where you start, how to connect and how to manage and turn your prospects into customers once you actually find them.

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The brave new world of PR and Marketing

In August this year, we convened a panel of marketing and PR agency leaders to ask them about their experience of the pandemic and lockdown. What effect did it have on their businesses? How did they rise to the challenges? What changes have they made – and what are the likely longer-term effects of the massive shake-up everyone has been through? On the panel were: Sadie Groom, MD of Bubble Agency; Jennie Marwick-Evans, MD of Manor Marketing; Rob Ettridge, COO of Red Lorry Yellow Lorry; and David Lawrence, MD of Platform Communications.

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Headline findings from IABM Future of Events survey

IABM’s Business Intelligence Unit has today announced the headline findings from its Future of Events survey. While the balance of marketing budgets will shift by 11 percentage points towards digital activities in 2021 compared with pre-pandemic in 2019, tradeshows will still on average account for 42% of total marketing expenditure.

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In Conversation with Telestream

In this IABM TV interview, Scott Murray (SVP Corporate Marketing at Telestream) discusses the impact of the recent event cancellations such as NAB and IBC due to the COVID-19 outbreak. Scott also discusses the importance of putting a strategy in place for customer engagement without physical events to attend.

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