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Tag: Social Media Publishing Tech

Media Tech Intelligence Briefing: The Creator Economy

In the last few years, the creator economy has boomed, with an increasing number of people worldwide pursuing their passions and sharing the content they create on various user-generated content platforms such as YouTube, Spotify, or TikTok. This Briefing aims to delve into the forces shaping the growth of the creator economy and its implications for media and technology.

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Dell Technologies – Push and Pull Marketing, Content Mapping, Measuring Results

In this IABM TV video, we catch up with Kami Periman, Senior Advisor, Solutions Marketing at Dell Technologies | Infrastructure Solutions Group for a detailed discussion around measuring ROI.

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Tellyo Case Study: POLSAT

Our partnership with Polsat goes from strength to strength. Part of the Cyfrowy Polsat Group – the largest media and telecommunications group in Poland – the innovative broadcaster continually extends how it uses our Tellyo platform, helping to drive its highly-effective video strategy across digital and social channels.

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Tellyo Case Study: SUNSET+VINE

As a long-standing partner, we’re extremely proud that our work with Sunset+Vine has continued to evolve, with them frequently joining a working party on new upgrade features, which demonstrates a clear partnership between two ambitious companies. We work across the company’s many sports productions, including Crufts, Super League Triathlon, the World Boxing Super Series, Hong Kong World Sixes, and the ECB.

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Exploiting social media

Social media as a marketing tool is still in its infancy; we all know we need to embrace it but there is no textbook on how to use it successfully; some will tell you it’s black art, others a science project.

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Virtual Events – create an experience with cloud-based tools

Put your hand up if you’re bored of virtual events! Most of you are sitting at your home desk with your hands held high. As restrictions slowly ease we’re seeing plans for more in-person and hybrid events in place for Q4, particularly with IBC and NAB on the move, and we’re all hoping that we’ll get to walk through the gates of a conference centre as soon as it’s safe to do so.

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Producing Virtual & Hybrid Events: A Guide

Download our guide to creating and delivering virtual or hybrid conferences and events - exploring cloud-based solutions, audience engagement strategy, and seamless production workflows.

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Vimond and TV 2: Improving the Newsroom

The lifecycle of a story in the media world today is increasingly short. Sparking the interest of your audience, gaining their attention with exciting and important stories as well as being first to publish are key goals for all media organisations.  As a broadcaster in a modern mass media consumption space, one has to keep up with the end-users’ constant demand for fresh content around the clock and hold a reputation as the first platform that reports breaking news stories.

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How did news broadcasters use social media during the 2020 US Elections?

The time when news broadcasters used social media as a ‘nice-to-have’ publishing platform has well and truly passed. Digital OTT and social media platforms are now mainstream and are the front line in the battle for audiences. Wildmoka has produced a report that analyzes the social media strategies adopted by the following nine major news broadcasters during the week of the 2020 US Elections: NBC News, MSNBC, CNBC, Fox News, ABC News, CBS News, CNN, as well as two leading European broadcasters, Sky News (UK) and Altice BFMTV (France).

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A changing playing field for sports broadcasters

Spectator sports are most engaging when audiences don’t know what’s going to happen next. For the sports broadcasting industry itself, the playing field in which they operate has undergone many exhilarating changes over the last few years. In many cases, these have been accelerated and exacerbated by the Covid-19 pandemic. As stadiums and venues that were once packed with excitement and atmosphere have been forced to close, we’ve witnessed the increasing significance of over-the-top (OTT) platforms becoming the digital delivery system for the enjoyment and adrenaline sports fans around the world have been missing.

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