The essence of virtual production is to present a perfect illusion of reality. Aximmetry virtual production platform has to create a close to perfect virtual environment in real-time to be able to immerse viewers in the virtual world. To preserve this illusion of reality for the audience the 3D background has to move in sync with the real camera. This is the reason why most advanced production facilities use camera tracking today and this is why the Aximmetry software is compatible with all camera tracking solutions.
After twenty five years we can say evolving from a codec company to a real-time streaming leader has reflected the broader changes in the media landscape over the past two decades. The rise of the internet, digital video technologies, and the decline of linear TV has led to new opportunities and challenges for the industry. Our focus on reliable client partnerships and stability and lightweight software products has helped us remain at the forefront of the industry. Looking ahead, we are committed to creating new solutions that help businesses and audiences connect via live video and remain relevant in the ever-changing media landscape.
2022 was a ground-breaking year for BT Media and Broadcast, characterised by many firsts. Namely, using the power of 5G technology to deliver truly engaging broadcast experiences, placing sports fans at the very heart of the action.
Wireless camera systems provide the freedom to roam a live event, to get to the heart of the action and offer high impact shots to the event director. Wireless camera systems have a reputation for delivering high and guaranteed quality images with very low end-to-end latencies – enabling the director to have the creative freedom to cut between camera systems at will.
XR is one of the trendiest and most recent flavours of Virtual Reality, and many understand it as the usage of virtual backgrounds, displayed on large LED video walls, for movies, drama, or live events. However, the concept of XR (Extended Reality) goes far beyond these applications, which are often spectacular, but also do not take advantage of the many possibilities this technology can provide.
Videon’s video Edge computing platform leveraged KLV metadata to deliver ultra-low latency live video streams enhanced with accurate video origin timestamps for the first time.
MediaTech Radar is a bi-weekly newsletter put together by IABM’s Head of Knowledge Lorenzo Zanni. It focuses on a spotlight topic in MediaTech and reflects on a series of past, present, and future business developments in the industry. In this edition, our spotlight topic is Content Creation and Production.
Our latest Content Chain Trends Report: Content Creation & Production discusses major macro business and tech trends as well as their implications on products and services in Create & Produce.