It’s become increasingly important for sports-based productions to immerse and engage fans to elevate the viewing experience, but also monetize with creative virtual advertising. One way to achieve both better engagement and the ability to virtually advertise is by using Viz Arena. Real-time 3D virtual graphics (AR) can be applied to any sport event: over the stands, completely unobtrusive beneath the players in a stadium or court, on a racing track, or on an uneven golf course.
5G and the Future of Broadcast – BT Media and Broadcast
2022 was a ground-breaking year for BT Media and Broadcast, characterised by many firsts. Namely, using the power of 5G technology to deliver truly engaging broadcast experiences, placing sports fans at the very heart of the action.
New Regions = New Revenue for Sports
Some sports are undoubtedly global leaders, with an audience to match. Then there are others, which enjoy immense popularity in certain markets but are less well known elsewhere. Ice Hockey, for instance, is a national obsession in Canada but is still relatively niche in the UK. Rugby has an estimated global following of 475 million people, but its popularity tends to be concentrated in specific regions. When it comes to building up a dedicated audience in new markets, there are several challenges that need to be overcome.
Social Experiences – Covid and Beyond
Most of us are social creatures and even when apart, we strive to be together. The bond that we create from shared activity, such as watching movies together, runs deeper than one might think. Research published in a scientific journal which involved chimpanzees watching a video in pairs, showed how they became more sociable with each other after the viewing session ended. This indicates that the bond we form from activities such as watching video content together has deep evolutionary roots.
The Changing Face of Business Resilience
It’s almost a cliché to talk about how the last few years have changed live broadcasting.
Broadcasters kept going even though events were canceled, and companies like Dejero kept them on air producing great content. The need to shift working practices to distributed models where people could work from home came almost overnight.
We heard from many of our customers that they already had the capacity to handle remote workflows and connectivity with their existing Dejero solutions, but hadn’t had a reason to harness its full power until the pandemic.
From an overall business resilience perspective, we found these new ways of working provided new challenges and created a level of vigilance that we have never seen before. Resilience has always been a primary focus for broadcasters who demanded increasingly robust forms of business continuity to ensure they stay on air—or risk the loss of advertisers, audiences and, ultimately, revenue.
Ateme: BaM Shortlist – Publish
Ateme’s 5G streaming solution can take the video experience to a new level, by leveraging the high bandwidth, low latency, Mobile-access Edge Computing and programmability of the 5G network.
Mo-Sys bMR: a flexible route to LED content studios
Mo-Sys partnered with on-air graphics specialist Erizos Studios to develop bMR (broadcast mixed reality). This solution uniquely combines Erizos’ expertise in broadcast graphics and MOS based news/sports workflows, with Mo-Sys’ innovation in LED virtual studios and precision camera tracking.
Grass Valley: LiveTouch X
LiveTouch X provides the professional replay performance required for live events with ultra-low latency from anywhere on the planet. Clips can be marked from live feeds and sent to production or playout in under a second! Industry standard highlights organization by Page, Bank, and Slot with clip numbering makes UI simple to navigate, with highlights and playlists available at a single button press.
Vislink: 5G 4Live
Vislink 5G 4Live functions as a combined 5G network solution that integrates roaming camera 5G transmitters with a hybrid portable/private 5G network infrastructure. This provides production teams with a complete 5G private network deployment that is tailored to deliver high up-link bandwidth, low latency and uncontended connectivity at the edge.
Removing barriers to creativity at A+E Networks UK
Faced with ageing infrastructure that was impacting the creative team’s ability to deliver, A+E UK turned to Blue Lucy to provide a solution that put production needs first.