Today's media world is all about instant reaction and analysis. Live 24-hour news ensures the viewer knows what is happening as it happens. The same should be true for working out better ways to design and run the content supply chains that enable the TV channels, OTT streams and parallel social media feeds carrying the information. To achieve that aim, media consultancy and technology developer Three Media has created a 30-Day Challenge.

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The world, slowly but surely, is re-opening its tired eyes to what we called ‘normal’ before COVID-19 struck, shutting down everything and anything worldwide. Measures are being reworked and we’re able, in some locations, to return to normality by heading back to the office, going to the movies and resuming face to face contact.

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In the past couple of years, consumers’ insatiable and growing demand has increased content consumption over streaming media. We have witnessed a barrage of new players launching streaming services into the market. Recent examples include the launch of Quibi and Peacock in April 2020, and HBO Max is planning to expand into Latin America by June 2021. The increasing demand has left content creators and owners to scramble for new or repurposed content for these platforms while meeting the platform’s standards in video and corresponding metadata. This critical metadata includes closed captions and, as is the case with video, closed captions must meet standards and style guides mandated by individual streaming platforms.

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We spoke with Guido Meardi, CEO and Co-Founder of V-Nova to understand the benefits of LCEVC video compression and what these could mean for users across Broadcast, Media & Entertainment.

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A case study from Rexcel within the performing arts industry.

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Over the last three decades, we’ve seen a shift from specialised units for various video and audio functions, to high performance hardware platforms which can be repurposed on-the-fly to support any AV processing, and now to virtualized media applications and microservices which can be spun up and deployed (and paid for) only when you need them.

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This Regional Trends Report provides insight into the latest broadcast and media industry developments for the Americas region.

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This report delves into one of the major long-term drivers of change in the media industry, identified by IABM in its Special Report published in September 2020: viewing technology only as an enabler. The research puts the spotlight on this specific structural driver of industry change, analyzing the ultimate business, technical and creative values that technology is enabling as well as one of the rising operating models behind them: the cloud model. Our main objective is decoding these topics to shed more light on the economics underpinning media factories.

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This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021. The presentation cover the topics listed below.

• Americas Regional Trends
• Digital Transformation in Media: The Stats
• Decentralized Production Models: Effects on Media Tech Investment
• Media Convergence: Current & Futuristic Perspectives

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Large streaming providers have deployed a dual growth strategy of reaching new audiences via Direct to Consumer (DTC) offerings sold to individual consumers and reaching these audiences seamlessly via sell-through on cable/telco and aggregation platforms. They can successfully execute this strategy through a substantial investment in homegrown solutions and custom integrations into telco/cable/aggregator platforms. Moreover, their investment is justifiable in the context of the extensive content library they own and the enormous global reach of services they can deliver.  More niche content owners are now faced with the challenge of executing a similar strategy with a vastly reduced budget – but how can they achieve this and remain competitive in the market?  Do they follow the same strategy as the industry leading streamers?  Also, what does their streaming platform need to deliver in terms of consumer experience and how can they engage sports and event fans on the scale they need? 

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