The digital video world is evolving at a rapid pace, and 2022 is likely to be a landmark year as we see the 8K ecosystem and new codec technology, especially VVC, boldly emerge as HEVC and AVC continue to skyrocket. There is no doubt that OTT streaming is here to stay, and with the Beijing Olympics looming large and Hollywood back in full production mode, 2022 should be a banner year for Media, Entertainment & Broadcast.
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When you are in the throes of a new job, you don't always realize just how much your organization has accomplished. So, I thought I'd take stock of 2021 and share the highlights with y'all as we prepare to roll into 2022. (And, to be honest, one of my favorite personal highlights is how colleagues from Aachen to San Diego have picked up my Texan habit of saying "y'all.") But, on to more important matters!
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ATP Media already has a B2B commercial archive site in the cloud that hosts the ATP Tour Masters 1000 and Nitto ATP Finals match content for commercial exploitation. There was however, a wider asset management challenge - the aim to migrate and preserve all other match and video content across the Tour and present a globally accessible Production Asset Management service.
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A digital rights management (DRM) solution alone simply doesn’t do the trick when it comes to premium playback apps. Cyberattacks are becoming increasingly advanced and although the DRM has delivered secure viewing experiences, the user’s device still presents risks.
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Consumers do not care how content gets delivered to them. They want to watch what they want, where they want. But they do expect a certain level of quality and performance and will quickly move on to the next provider if this is not delivered.
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With more people watching films and episodic TV drama on streaming services such as Netflix and Amazon, OTT is coming ever closer to dislodging linear television as the dominant vehicle for video and media distribution. Mediaproxy chief executive Erik Otto outlines the technological challenges of this and looks at why monitoring streamed outputs is crucial to guarantee the viewing experience.
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No, this isn’t a paean to Canned Heat’s “Let’s Work Together”, but it could be the unofficial theme song for an industry that is going through a major period of transition.
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The world of OTT has seen a rapid evolution in the past years, and the Covid-19 pandemic only accelerated this growth as access to news and content became the unconditional form of entertainment to many households during the most severe of lockdown restrictions.
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In the fast-paced world of live video production, broadcasters and OTT providers are always looking for ways to accelerate their workflows while controlling costs. SaaS-based solutions are just what the doctor ordered.
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Craig Harvey, VP, APAC, Deltatre reflects on the evolving OTT landscape in APAC, and identifies trends that will characterise the industry in the region in the months and years to come.
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