You don’t need to be Nostradamus to work out that linear TV will one day go the way of Monty Python’s parrot: it will cease to be. The timing, however, is less predictable. Because unlike Python’s Norwegian Blue, scheduled TV continues to provide meaningful company in our living rooms. It will inevitably fall from its perch, but with a sizeable audience still feeding it, there’s plenty of life in the old thing yet. As legacy media inches towards a digital-only world, the prolonged squawk of scheduled TV is a major complication. Companies need to deliver for today while planning for a different tomorrow.
How FAST Enables Creative Collaboration and Transformation Across the Industry – Amagi
The demand for free ad-supported streaming TV (FAST) has exploded over the past few years, with virtually no sign of slowing. Variety Intelligence Platform (VIP+) Analysis predicts that FAST ad revenue will rise from between $3.5 and $4 billion in 2022 to between $5.3 and $6.1 billion in 2025. Moreover, Amagi’s most recent consumer report found that nearly one-third of American households said they would cut their TV subscriptions first in an economic downturn, with almost two-thirds of that group saying they would switch to FAST.[1] The reason is simple: When subscription rates and pay-TV services chip away at already fragile consumer budgets, consumers will simply turn to platforms that stream their favorite content free-of-charge, yet with ad support.
Insights From Next-Gen Tech Leaders: Richard Clarke
As head of content operations at global distributor Banijay Rights, Richard Clarke knows the importance of effective media operations management and the challenges arising from the industry’s ongoing migration to the cloud.
Greater than the sum of our parts
Almost six months after Take 1’s acquisition by Unicorn company, Verbit, Take 1 CEO, Louise Tapia, provides an insight into how the team is collaborating with their fellow media and entertainment sector specialists at sister company, VITAC, to provide end-to-end accessibility services.
PlayBox OTT Stream: Getting started in streaming
The idea of video streaming services as an added value offering for ISPs and telcos is naturally attractive. By winning regular users it makes the subscriber more likely to stay with the service provider so it is a double financial bonus, reducing churn as well as increasing fees.
Is sport becoming too commercial?
Sport as an entertainment genre like film or TV has been emerging for a couple of decades especially here in Europe. Once Sky started to pay big money for exclusive TV rights for Premier League football, the landscape changed. Sports like rugby turned professional for the first time and tried to compete, initially unsuccessfully, with football for a share of the cash and audience.
Diving in to fill the vacuum in esports audio
Although still in its relative infancy, esports has gone from a niche sector to a global billion-dollar industry that is drawing huge investment and has a rapidly surging fan base around the world.
Building OTT Apps for Content Creators to become the next Netflix or Hulu
Creating a personalised OTT ecosystem is a great way for content creators to stand out in a heavily competitive environment that has a low barrier to entry. Through an OTT SaaS solution like Enveu’s Experience Cloud, any content creator can create their branded OTT apps and go LIVE in weeks with zero coding!
The new ‘content continuum’: meeting the demand for a wider spectrum of live and near-live programming through the cloud
The way we consume content has evolved tremendously over the years – from the TV set to the laptop all the way to the smartphone, the way people use media has taken tremendous leaps along the way. Since the birth of social media, traditional media is no longer a one-way stream of communication as consumers embrace always-on, interactive means of learning from and engaging with one another. Younger consumers in particular are shifting away from the conventional habit of watching full-length award ceremonies or sports games, instead preferring to catch up on the latest news, big plays and viral moments via short, snappy, on-demand highlights.
Cloud Acceleration and the Business Model for Experimentation
The video industry has undergone rapid growth over the last decade and is continuing to expand at an incredible rate. The global video streaming market was valued at $69.55 billion in 2021 and according to a recent report, is projected to reach a staggering $257.79 billion by 2029.