IABM Business Intelligence (BI) Regional Reports provide IABM members with insight into the latest broadcast and media industry developments for a specific region. Over the course of each year, these reports build into a full overview of all the major regional markets around the world.
This edition of the BI Regional Reports focuses on Europe and the latest news and research findings in the region, including trends in the Broadcast and Media Technology Industry and Media Technology Demand Drivers.
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The great hook from the 1971 song by Gill Scott-Heron never felt so apt when we think of it in context to the streaming revolution that we are witnessing today. A phenomenon which was spearheaded by Netflix and Hulu about a decade ago has now gone mainstream. On-demand content has broken linear viewing schedules and led traditional broadcasters to rethink their business model around this change.
With vast improvements in internet speeds and an increase in the number of video-supporting handheld devices, consumers have shifted their focus from traditional television broadcasters to over-the-top (OTT) media services that stream over the internet.
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The Monetize segment of the BaM Content Chain® is about managing business processes for content rights and royalties, scheduling linear and non-linear services, subscriptions, and selling and managing advertising. In short, how broadcast and media companies make money; Arvato Systems’ Portfolio Manager, Ben Davenport, sums this up perfectly: “Put very simply, media is monetized through advertising, subscription service or, decreasingly, public funding or subsidy.”
We asked six IABM members to explain the drivers of change in this vital segment of the BaM Content Chain® and talk through the opportunities and challenges they are facing today, and what the future holds.
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NMS OTT/e-Commerce services include OTT platform with SVOD/TVOD/AVOD support, full CMS, native app development (mobile, gaming consoles, smart TVs), subscription creation and management, customer/user service portal, full commerce (digital/physical transactions) and CDN management.
Find out more in this video.
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