IABM Business Intelligence (BI) Regional Reports provide IABM members with insight into the latest broadcast and media industry developments for a specific region. Over the course of each year, these reports build into a full overview of all the major regional markets around the world.
This edition of the BI Regional Reports focuses on Europe and the latest news and research findings in the region, including trends in the Broadcast and Media Technology Industry and Media Technology Demand Drivers.
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The great hook from the 1971 song by Gill Scott-Heron never felt so apt when we think of it in context to the streaming revolution that we are witnessing today. A phenomenon which was spearheaded by Netflix and Hulu about a decade ago has now gone mainstream. On-demand content has broken linear viewing schedules and led traditional broadcasters to rethink their business model around this change.
With vast improvements in internet speeds and an increase in the number of video-supporting handheld devices, consumers have shifted their focus from traditional television broadcasters to over-the-top (OTT) media services that stream over the internet.
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The Monetize segment of the BaM Content Chain® is about managing business processes for content rights and royalties, scheduling linear and non-linear services, subscriptions, and selling and managing advertising. In short, how broadcast and media companies make money; Arvato Systems’ Portfolio Manager, Ben Davenport, sums this up perfectly: “Put very simply, media is monetized through advertising, subscription service or, decreasingly, public funding or subsidy.”
We asked six IABM members to explain the drivers of change in this vital segment of the BaM Content Chain® and talk through the opportunities and challenges they are facing today, and what the future holds.
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NMS OTT/e-Commerce services include OTT platform with SVOD/TVOD/AVOD support, full CMS, native app development (mobile, gaming consoles, smart TVs), subscription creation and management, customer/user service portal, full commerce (digital/physical transactions) and CDN management.
Find out more in this video.
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The emergence of new media players such as Netflix and Amazon dominating the global OTT space has catalysed a fundamental shift toward direct-to- consumer (DTC) offerings among broadcasters and more traditional media companies directly competing with the big players. Simultaneously, the shift in viewing habits across the world has benefitted a wide range of smaller OTT players, who focus on a very narrow range of thematic content for an under-served – but well-defined – audience globally. Hence, it is interesting how these new services catering for specialized audiences can survive in the increasingly crowded streaming landscape.
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In May 2019, the French Pay-TV giant, Canal+ announced that it had acquired the Luxembourg-based Pay-TV operator, M7 Group, from a private equity firm Astorg Partners for €1bn. The transaction is expected to close in September 2019. As noted by the CEO of M7 Group, Hans Troelstra, the acquisition is mutually beneficial; it will provide M7 with access to the content creation and channel publishing capabilities of Canal+. M7 Group will continue to manage all of its operations from its Luxembourg headquarters.
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At NAB, Rohde & Schwarz announced its first fully virtualized broadcast product – PRISMON.cloud. In this article, Dr. Alexander Hackmann, Senior Business Development Manager at Rohde & Schwarz, explains the strategic importance of this product to a company that has 70 years’ heritage as a hardware-based broadcast solution provider. Furthermore, he explains how a long-term Rohde & Schwarz customer, MX1, played a central role in the product’s development.
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Media Business Highlights
- Radio Active
- Niche OTT: Rising
- Storyline ads emerging in the AVOD space
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Statistics and trends data repeatedly confirm that the Internet for many is the first choice for video consumption. Sure, there are variations among age groups and region, but the direction is clear. Many traditional broadcasters are in denial and risk doing too little, too late as the ultimate outcome approaches. [caption id="attachment_60444" align="alignright" width="200"] John Ive (Director Strategic Insight, IABM)[/caption]Depending on your point of view it’s possible to argue the case for and against the health of traditional broadcasting: “World Cup 2018 TV viewing figures: In the UK incredible 23.6 million viewers tune in as England beat Colombia on penalties”. This is truly an impressive number but a few high spots like this cannot sustain an entire broadcast service if other forms of programming are slipping away – as indeed they are. So, what are the factors that we need to consider when attempting to see the way ahead? Here is the first dilemma: the viewers. Do they drive change, or do they follow change? There isn’t a clear answer to this and the truth may lie between the two. It could be argued that viewers follow what they like – whether it’s the program content or the way it...
IABM TV interview with Mary Kay Evans (Chief Marketing Officer, Verizon Digital Media) on Verizon’s new products and changes to the industry
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