Apple recently announced their shift to the M1 chip, part of an ongoing trend to replace the long-standing x86 CPU with customized ARM processors. Microsoft and other OEMs have also been releasing an increasing number of devices powered by ARM chips, such as the Surface. While this change might not necessitate concern in consumer circles, software providers are certainly taking notice.
Primestream Infrastructure Drives Long-Term Remote Production Workflows for Cisco Global Television
A pioneering leader in information technology, Cisco Global Television is well-known for its technologies and product lines enabling collaboration and remote workflows. Two examples are the Webex video conferencing platform and the TelePresence SX80 product line, which works almost like a very low-latency “satellite in a box” for video collaboration. The company’s corporate video production arm, Cisco Television, produces about 1,500 broadcasts a year including around 250 external productions for audiences around the world. Cisco TV productions range from the Cisco Live tradeshow, Cisco Partner Summit, and Impact national sales meeting to product launches, webinars, and events such as those for the Cisco STEM program.
For several years, Cisco TV has relied on a comprehensive infrastructure of Primestream solutions to manage and automate all corporate media operations from capture and ingest through to delivery. Primestream’s Workflow Server manages ingest and automated master control playout, working in concert with the Primestream Xchange™ media asset management (MAM) platform.
Like multinational organizations everywhere, Cisco Television started the year with one set of goals and expectations in mind – and then woke up to a harsh new reality when the global Coronavirus pandemic hit. Almost overnight, we had to transition from a producer of major, high-profile, in-person events to an almost completely remote operation. Here’s the rundown on how we’ve accomplished that and the enabling technologies that have come into play.
YouTube recently announced support for HDR content. The Cobalt 9992-ENC is capable of transmitting live HDR content to YouTube, both in HD and 4K resolutions. While HDR is available for both H.264 (AVC) and H.265 (HEVC), YouTube elected to support it only for HEVC.
In many ways, 2020 has forced us to rethink norms we’d previously known to be true. But when it comes to video delivery, the primary concerns and demands from 2019 remain the same, if not elevated by the pandemic: bandwidth is still limited and consumer demand is still growing. And with people continuing to consume increased levels of content at home, the bandwidth challenge remains. As we look ahead to 2021, content distributors and video service providers must ask themselves: How do we deliver high-quality video at scale efficiently, while maintaining a high-quality user experience? The answer is a bit like 2020 – it’s complicated.
SBS (Seoul Broadcasting System), a leading national South Korean television and radio network, turned to LiveU’s integrated 5G technology for its live election day coverage in South Korea last week, utilizing the advantages of KT’s (Korea Telecom’s) premium live broadcasting solution with its 5G network. SBS chose LiveU for its field-proven video transmission quality and reliability, provided by its core HEVC hardware encoding.
Over the last decade, with the likes of Uber, Monzo and Netflix dominating and disrupting traditional industries, we’ve seen first-hand the revolutionary potential of digital transformation. The acceleration of digital technology has become a buzzword yet again in 2020 with the emergence of Covid-19. The pandemic has sped up several incubating trends over the last four months and digital is now a universal requirement for every business that remains in business today. It is also the means to productivity and resilience from future crises and shocks.
We’re all in this together. These were the words we came to say and believe as an organization in early spring as the coronavirus spread across the world and began to paralyze the business operations of our customers and the broader community. Even as we were transitioning our worldwide staff to long-term work-from-home arrangements and restricting travel for safety, we were planning and mobilizing as an entire company to help broadcasters to transition from physical studio operations to remote setups in living rooms and other shared living spaces in homes.
Video compression is widely regarded as an incredibly fast-moving topic. Rapid technological developments and unforeseen innovations can vastly alter the future of compression for OTT and streaming service providers, as well as hardware manufacturers. It’s a never-ending race to the top, where the prize is efficiency, quality and accessibility.
We spoke to Sergio Grce, CEO of iSize Technologies (www.isize.co), about the challenges the industry is facing with ever higher resolution content delivery, and his company’s innovative use of AI for pre-processing to deliver higher quality images at lower bitrates – whatever the codec.