This special report is based on exclusive research conducted by IABM before IBC 2022. It aims to provide a strategic analysis of the MediaTech industry in a data-driven fashion.

The main body of this report is divided into three sections:

• The first section analyses macro trends affecting the MediaTech sector
• The second explores the three major drivers of change in the industry identified by IABM in 2022.
• The third analyses investment and adoption trends in MediaTech.

Each section is opened by an Executive Summary highlighting the major trends covered through text. The rest of the sections are mainly made up by visual slides.