Unifying Advertising and Alternate Content across Broadcast & IP Networks

Unifying Advertising and Alternate Content across Broadcast & IP Networks

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Unifying Advertising and Alternate Content across Broadcast & IP Networks

MediaKind Application Paper

Thu 02, 07 2020

Programmers and MVPDs are coming under increasing pressure to deliver fully personalized and relevant video experiences. At the same time, they must also comply fully with distribution rights & local regulations to achieve the highest possible means of monetization through advertising and to gain a deeper understanding of their audiences’ needs.

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