Vianeos – The Next Evolution in Connected Entertainment: How V.comm for TV is Redefining Viewer Engagement
Media companies today face constant pressure to find new ways to engage audiences, build loyalty, foster deeper interaction, and reduce churn. As viewing behaviors continue to evolve, the television, once the most passive screen in the home, is ready for reinvention.
That’s where Vianeos’ V.comm for TV comes in: a breakthrough that merges communication and entertainment into one seamless experience, turning traditional viewing into a meaningful connection.
From Watching to Connecting
For decades, television has been a one-way experience, something people watch, not something they participate in. V.comm for TV changes that paradigm.
Built on Vianeos’ proven communication ecosystem, it transforms any connected television into a hub for social engagement, collaboration, and real-time interaction.
Imagine joining a live show and chatting with other fans as the episode unfolds, video-calling your family directly from the big screen, or sharing reactions in real-time during an event. With V.comm, those experiences move from concept to reality.
What Makes V.comm Different
Developed initially as a Super-App for operators and enterprises, combining chat, video calls, payments, loyalty programs, news, games, and much more in one ecosystem. V.comm now extends that universe to the television, pairing a mobile-first platform with the immersive power of the big screen.
By linking a user’s mobile application to their set-top box via a simple QR code, the TV becomes an integrated node in their V.comm network. From there, users can:
- Chat and share messages directly on-screen,
- Make video calls through a simple USB camera connection,
- Join channel-specific discussions with others watching the same program,
- Utilize the TV as a collaborative space at home, in the office, or during live events.
“V.comm has always pushed the boundaries of how people communicate,” says Frédéric Fellague, Head of Products & Marketing at Vianeos. “With STB-to-STB chat and video calling, we’re creating an interactive hub that lets people connect naturally, face-to-face, wherever the TV is.”
Why It Matters for the Industry
As the media landscape shifts toward personalized and participatory experiences, the opportunity lies in transforming passive viewers into active participants.
For operators and broadcasters, V.comm for TV unlocks new engagement models, ranging from interactive shows and community chats to brand-integrated discussions, all within a secure and controllable environment. This not only strengthens user engagement but also opens new monetization paths through loyalty, gamification, and sponsored interactivity.
Looking Ahead
Television is only the beginning. Vianeos envisions a multi-device future where V.comm extends across tablets, laptops, and browsers, creating a unified communication layer for every screen in the home and beyond.
As connected entertainment evolves, one thing is clear: engagement will no longer stop at watching ; it will live in the connections viewers make along the way.
About Vianeos:
Vianeos is a leader in Media Delivery Platforms and Massive Usage Applications, powering millions of devices globally through its flagship O.one platform. Trusted by major brands such as Etisalat, Sunrise, TF1, and MBC, Vianeos also offers ad tech solutions and white- label communication and applications.
