Although the adoption of VP technology surged in 2020 due to a number of pandemic-driven factors discussed in this Briefing, it remains at a very early stage. With the increasing number of streaming services and increasing demand for content, production is under significant time and cost pressure, shifting workflows from post to earlier production stages, resulting in cost savings, better collaboration, and greater creativity. The rapid increase in GPU power has fuelled the exponential growth of virtual production over the past few years. However, talent scarcity and high upfront costs are hindering VP technology adoption.
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