Statistics and trends data repeatedly confirm that the Internet for many is the first choice for video consumption. Sure, there are variations among age groups and region, but the direction is clear. Many traditional broadcasters are in denial and risk doing too little, too late as the ultimate outcome approaches. [caption id="attachment_60444" align="alignright" width="200"] John Ive (Director Strategic Insight, IABM)[/caption]Depending on your point of view it’s possible to argue the case for and against the health of traditional broadcasting: “World Cup 2018 TV viewing figures: In the UK incredible 23.6 million viewers tune in as England beat Colombia on penalties”. This is truly an impressive number but a few high spots like this cannot sustain an entire broadcast service if other forms of programming are slipping away – as indeed they are. So, what are the factors that we need to consider when attempting to see the way ahead? Here is the first dilemma: the viewers. Do they drive change, or do they follow change? There isn’t a clear answer to this and the truth may lie between the two. It could be argued that viewers follow what they like – whether it’s the program content or the way it...
University of Southern California’s Annenberg School for Communication & Journalism with The Julie Chen/Leslie Moonves and CBS Media Center “The Master of Science program here at the University of Southern California’s Annenberg School for Communication and Journalism used to be a two-year program. 2014 marks the first year of a new nine-month program in a new building,” says Vince Gonzales, Coordinator, Master’s Programs, School of Journalism, USC Annenberg School for Communication & Journalism, who oversees the new Masters of Science and Arts program.
Virtual work environments have become the new norm. As such, cloud systems are playing catch up to support this new and ever changing world. Tools and technologies that were a “future” consideration for companies are now being implemented as quickly as possible. The future is here. Michelle Maddox with Imagine Products will discuss where to begin when searching for a cloud system. She will give helpful definitions and key features, including security and management, as well as audit trails and checksums. Imagine Products has been developing workflow software solutions for the Media and Entertainment industry for almost 30 years. Their partnerships and thought leadership has helped define and standardize common practices in our industry.
We caught up with Platform Communications Managing Director David Lawrence to hear all about their recently published report "The new world of Technology Communications"
The global epidemic of COVID-19, commonly known as coronavirus, is changing the world in 2020. Known to have started in China, it is rapidly spreading throughout the globe due to its highly contagious nature. It is influencing people’s lives, straining healthcare systems, rattling financial markets and paralyzing business activity. Governments are moving to mitigate the impact of this dramatic black swan on the lives of their citizens as well as on their economies. The virus is taking the world by surprise, disseminating uncertainty as many of its characteristics are still unknown to scientists. The broadcast and media industry, like any other sector, has felt the negative impact of the virus, particularly when it comes to events, advertising revenues and media technology investment. Let’s have a look at each of these effects...
In this presentation, Lorenzo Zanni (Head of Insight & Analysis, IABM) discusses the most recent trends in the global broadcast and media industry. As media companies continue to roll out digital offerings, the need for efficient and effective content supply chains has never been so high. Powered by IABM’s data-driven insights on the business of media technology, this presentation focuses on the transformation many supplier companies are going through, including its origin as well as its business and financial implications.
DAVID Systems is a leading enterprise software company, known for open, customizable and scalable rich media workflows, which are deployed in some of the largest and most innovative radio stations and media companies worldwide. The privately owned company was founded in 1991 and is headquartered in Munich, Germany, with offices in Berlin and Washington, D.C. DAVID’s umbrella product suite, ‘DigaSystem’ or ‘DigAS,’ offers an easy way for journalists, producers and operations teams to produce cross-media content and cost-effectively manage the opportunities and challenges of multi-channel distribution.
IABM introduced a new ‘Start-Up’ membership category in January this year. As its name suggests, the new membership category is designed to cater for new companies that have been incorporated for less than two years, enabling them to benefit from the full range of IABM membership services to support them at a critical time in their growth and development, all at a manageable price for what are typically cash-poor, ideas-rich businesses. We asked Ian Sharpe, CEO of Promethean – one of the new Start-Up members – to let us in on the secrets of getting a new company off the ground successfully. That he replied with his insightful answers within just one hour speaks volumes; as he said, “You don’t start-up by sitting on your hands!”.
Stan Moote asks Jim Burger who is an attorney in Washington at Thompson and Coburn to explain what is really going on, and the consequences of this reversal.
Ciaran Rogers (Digital Marketing Manager at Target Internet) gives his top tips and tools to ensure your digital marketing strategy is as strong and effective as it should be.