MediaTech Radar is a monthly newsletter put together by IABM’s Head of Knowledge Lorenzo Zanni. It focuses on a spotlight topic in MediaTech and reflects on a series of past, present, and future business developments in the industry. In this edition, our spotlight topic is MediaTech Vantage™.
MediaTech Spotlight: MediaTech Vantage™
A spotlight topic in MediaTech.
- IABM has launched a new business intelligence platform to make research more accessible to its members: MediaTech Vantage™. I have included a screenshot of the platform below – this a walkthrough video I did.
- This platform is freely available to IABM members who are now able to access a centralized resource for all MediaTech intelligence needs, searching and filtering for content through a seamless interface as well as creating and downloading personalized streams of research. Get in touch with us if you have any questions about this.
- MediaTech Market Sizing™ is provided as an add-on element on MediaTech Vantage™. Our market sizing service gives subscribers access to data (Source: Caretta Research) accompanied by detailed insight and analysis (Source: IABM) configured according to the BaM Content Chain® taxonomy. It is available as an annual subscription with the data being updated quarterly. This is a customizable service so that you only pay for the segments or products you need.
- We strongly believe that the combination of this intuitive platform with a new market sizing service will supercharge your research and be good for your business, which is why we are scheduling meetings with IABM members and GEPs to discuss it.
- The IABM Business Intelligence Unit will be at IBC 2023 to talk MediaTech Vantage™ and MediaTech Market Sizing™. Book a meeting with us if you are interested and would like to discuss what it can do for your business. We will also be doing demos every day of the show at 11am and 3pm on stand at 8.F54 (Entrance C) – register your interest here.
MediaTech Watchlist: IBC 2023, Avid, Talent and more…
A watchlist of selected past, present and future business developments in MediaTech.
- I am looking forward to attending IBC 2023. I’ll be opening the conference on Friday with a presentation on the State of MediaTech followed by a panel discussion – register to attend here; the session is open to all IABM members and registered conference attendees. More details on this and other IABM activities are here.
- During the State of MediaTech session, we will be discussing some of the major trends in the industry and their implications for the future of the sector. This discussion will be backed up by IABM data-driven insights on the business of MediaTech. Expect us to talk about the impact of macro headwinds on MediaTech, the rise of AI, media technology investment strategies, and more.
- In early August, Avid entered a definitive agreement to be acquired by private equity firm STG for $1.4bn. This is yet another major public MediaTech vendor going private after rumours of a potential company sale circulated between June and July. A combination of factors including macro headwinds and the Hollywood strike may have contributed to the sale though Avid may be looking for more room for manoeuvre as a private business, which may have been the primary driver behind this decision.
- At IBC 2023, IABM will keep focusing on the talent shortage that is afflicting the industry. We have published a report on the topic in Q2 2023 – this is available to members through our MediaTech Vantage™ platform – and plan to get feedback from industry professionals on this. A new study for Ravensbourne University London (article source: IBC 365) conducted in August found that: “Three quarters of young adults want to work in the UK’s creative industries but are deterred from entering the industry by a lack of knowledge about roles available as well as a perception that the industry is hard to get into.” This is consistent with our research on the topic which identified visibility of roles as one of the causes of the shortage. The interest is however a positive and something that as an industry we can build on.
- I mentioned the rise of AI above. Expect this to be possibly the top topic at IBC as it arguably was at NAB Show. The expansion of its use in content creation and production is the highlight for me – and our data points to that as well. As a recent example of this, Freemantle has hired a new Head of AI and Automation to explore the usage of the technology across its business.
- This interesting Financial Times article (requires subscription) outlines the challenges facing Disney across broadcasting, streaming and cinemas – Disney has recently made a move into sports betting by tying its ESPN cable network to the casino and online gambling company Penn Entertainment in a $2bn deal.
Thank you for reading this newsletter. If there are topics you would like me to cover or have information/ideas you’d like to share, please get in touch with us.
Lorenzo Zanni
Head of Knowledge
IABM
