In the ever-evolving digital landscape, businesses and individuals are constantly seeking innovative ways to optimize their operations and enhance productivity in their workflows. In this framework, cloud computing embodies a groundbreaking solution, and its features set up a new paradigm shift in accessibility, data storage and processing.
According to Gartner, by 2026, 75% of organizations will adopt a digital transformation model predicated on the cloud as their fundamental underlying platform. A scheme in which hyperscalers Amazon Web Services, Microsoft and Google are expected to lead the way.
The cloud has revolutionized the world of technology, offering scalable and flexible computing resources that reshape industries and empowered users. Today, streaming businesses find their share of participation in this digital wave as a decisive factor to play a relevant role in the market. To stay competitive, cloud adaptation has become key for growth. We are experiencing a reality that demands quick access to entertainment at any time and place.
The migration to this infrastructure is no surprise. It ensures fast digital content delivery, providing the necessary support for an OTT service, giving customers direct access to digital content over the internet across multiple devices. A scenario that removes the mediation of operators.
Agility, scalability, flexibility, security, and cost-effectiveness are the 5 magic words involved in the system. Among the benefits triggered, businesses will find: reduced capital expenses hand in hand with scalable development (say goodbye to infrastructure costs), global reach, device compatibility, and enhanced user experience.
Cloud computing in video services offers a wide range of features to enhance user experience and streamline content delivery. These features include efficient video hosting, live stream video to cloud storage capability, encoding and transcoding features, and robust video analytics.
Video hosting enables users to store their videos in the cloud so they can have easy access from any device. Live streaming to cloud storage allows users to share videos with their audience in real-time.
Encoding and transcoding features enable users to convert videos to different formats for a better match with different devices. Video analytics provides users with insights into user behavior, video engagement, and content delivery performance, enabling them to optimize their videos for the best user experience.
As cloud technology continues to evolve, more innovative features are expected in the streaming landscape, making cloud computing an essential component in the future of the industry.
Companies worldwide are putting all their efforts into disruption through emerging technologies, opening paths from which new innovative opportunities arise.
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