The IABM Technology and Trends Roadmap isn’t just for industry technologists to use as a reference. IABM has discovered industry execs using it as a starting point for their keynote speeches: product line managers are using it to plot their own products; and corporate board members get a better understanding of where the company’s products sit on the adoption curve, hence a better grasp or risks vs gross margins. This also assists marketing activities by giving an indication of how best to promote products within M&E and adjacent/vertical market areas.
Catena – Getting back in Control
How do you build a multi-vendor facility and implement a seamless control system? One capable of spanning local hardware, on-prem, off-prem and multi-cloud systems? This article looks at how IABM’s Control Plane working group has been assisting with the Rapid Industry Solutions (RIS) effort within SMPTE called Catena. The working group’s emphasis has had a clear focus to avoid the pitfalls that have aborted several control system standardization efforts over the last couple of decades.
Appear – Firewalling in the Age of IP: Rethinking Security for Live Media Workflows
As live production workflows shift towards IP and cloud-based models, the security considerations facing broadcasters and media companies are also evolving. Where operations were once confined to private, closed networks, today’s environments often depend on public infrastructure and remote collaboration. This move brings clear advantages in terms of flexibility and scalability – but also introduces new risks.
LTN – Looking beyond satellite and fiber: why it’s time to transition to IP
In the pre-streaming age, video delivery and consumption were simpler. Feeds consisted of fixed content transmitted from a single source to a broad audience via cable or broadcast networks, and there was little room for targeted segmentation. Fast forward to today, and audiences are scattered across multiple streaming platforms, channels, and devices. This has meant that media companies face the challenge of creating diverse experiences that capture their attention while also tailoring content to deepen engagement — all while maximizing profitability.
FOR-A Europe – Connectivity for productivity
The rapid adoption of IP connectivity for media is transforming our industry. It opens exciting new creative opportunities in remote production and collaborative workflows, thanks to reliable real-time transfers over the public internet. Remote working means fewer journeys for personnel and equipment, significantly reducing the carbon footprint of a production.
Net Insight – Putting media network security at the top of the IP agenda
IP is driving a new era of innovation and efficiency within the media industry, opening up more opportunities for growth and transformation. However, despite the potential of IP’s flexibility to adapt to configuration changes and scalability, there are also inherent challenges that media companies must navigate. As the industry transitions from traditional co-axial video interfaces to open IP-based workflows, network control and network robustness are critical priorities. Media companies need to ensure that their networks and high-value content are protected against both external and internal misconfiguration and stream routing issues.
Net Insight – Boosting monetization with media-centric video delivery networks
With the global economic headwinds pressuring all industries, media companies are strategizing about expanding their content’s reach, tapping new audiences, and driving more revenue streams.
Delivering super high-quality live video content swiftly, reliably, and on a large scale is non-negotiable. As media companies pivot to reach audiences across markets, they need the right network backbone to remain agile. However, many media organizations still rely on generic transport workflows for their premium content, missing out on the advantages of new, software-defined transport networks explicitly tailored for media.
Innovation in software-defined transport networks that are media-centric in nature renders these networks ready to meet the stringent quality, synchronization, and reliability requirements of the media industry. When it comes to valuable live content, media companies can’t compromise for anything less.
LTN – Harnessing IP technology to drive greater monetization potential
Despite macro-economic challenges, media companies across the value chain are under pressure to juggle technology experimentation with new business models and source revenue streams.
For media leaders to adapt quickly to evolving consumer habits, emerging viewing models, and new digital platforms, they need the technological flexibility to launch fresh services, reach new platforms, and grow their audiences.
Although it may all seem daunting, every challenge has a solution, and in this case, IP-based technology is holding the key and enabling media companies to deliver high-value content to their audiences. Striking now will be pivotal to long-term business success.
Net Insight – How IP turns the page on sports video production and distribution
The landscape of sports streaming is evolving rapidly. Recent studies show that a staggering 71% of US sports enthusiasts now opt for live viewing, underscoring a significant opportunity for the media industry and rights holders alike. As viewers expand their preferences across platforms like OTT, digital channels, and FAST, the media industry must move forward to cloud-driven production and distribution processes to serve the burgeoning demand for real-time sports content.
LTN – How to secure your IP-based future the simple way
The unbelievable pace with which our industry is changing requires media companies to think ahead and develop robust strategies that help them stay ahead of the curve. As audiences consume content in new and ever-changing ways, there are now many tough challenges and exciting opportunities that all media companies need to be ready for. We are seeing more and more organizations evolving their workforce and workflows to survive and thrive.
Future-proofing a video distribution strategy does not have to be complicated. Here are four simple steps to consider in today’s constantly shifting business environment.