Amid the disruption the pandemic brought to our industry, there was an opportunity for our customers to rapidly transform their businesses and operations and do more than just weather this storm using our cloud solutions. Thus, change and transition are where we focused our efforts to ensure business continuity and provide a path in which customers and partners could leverage Dalet solutions to pivot towards the new business opportunities that emerged.

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From our office in downtown Austin, Texas, there is a clear and often meditative view of the popular Lady Bird Lake and Trail, where on most days, you find hundreds of people enjoying the water or the trail. As Covid-19 began to permeate into Texas, it was like a valve suddenly shut off -- the people disappeared. State and local governments issued lockdown orders. We sent our employees home. Our clients cleared out their newsrooms, production facilities and studios. Journalists began reporting from their living rooms instead of broadcast centers. Todd Bynum, KXAN-TV’s Chief Photographer told me, “We made sure laptops had the latakoo app installed, then handed them out to our crews and said, ‘you’re not coming back here for a few months, use latakoo to send us your stories, latakoo will be your friend.”

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The pandemic has driven rapid change in business models across the landscape of live sports, news, and online video. Adopting cloud-based solutions has been fundamental enabler of successful innovation. However, there are several factors that are key to unlocking the true potential of the cloud.

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Initially, when the lockdown ensued, like many, we were concerned about how it might impact us. We were quickly reassured that our business was inherently prepared for a situation like this. Our entire platform, operations, tools, and workflows exist 100% in the cloud. As lockdown measures went into place, business went on as usual for us. It was a smooth transition; everyone took their laptops, went home, and continued working.

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Over the last decade, with the likes of Uber, Monzo and Netflix dominating and disrupting traditional industries, we’ve seen first-hand the revolutionary potential of digital transformation. The acceleration of digital technology has become a buzzword yet again in 2020 with the emergence of Covid-19. The pandemic has sped up several incubating trends over the last four months and digital is now a universal requirement for every business that remains in business today. It is also the means to productivity and resilience from future crises and shocks.

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The past decade has seen an influx of digital-native media companies which have thrived completely online. These are companies that have scaled up without the legacy infrastructure that their traditional counterparts have long relied on (and now have to wean themselves off). The proliferation of digital-native media companies can be largely attributed to shifting demographics and consumption patterns. Today, millennials often dictate the trends and technologies of the time as they form a large part of the consumer base. As a generation, they gravitate towards digital platforms to access information on the go.

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COVID-19 has ripped through the global economy. As people adjust to the new reality of social distancing and remote working, consumer behavior too, has transformed. And, as a majority of global population self-isolates at home , media consumption levels have gone through the roof. According to a recent report from Global Web Index, 87% of US consumers and 80% of UK consumers revealed that they are consuming more content than ever before.

Unfortunately though, these high media utilization rates come at a time when new content production— from live sports to sitcoms and movies—has come to a grinding halt. Cast and crew members are now safely ensconced in their homes, often in separate countries.

But there’s good news too. Progressive incumbents in the media industry have taken creative approaches to cater to viewer demand. For instance, traditional sports are increasingly turning to virtual competitions to keep their fans, sponsors and broadcasters engaged. Major sports and Esports leagues are making it possible for star athletes like Kevin Durant and Charles Leclerc to participate in live tournaments. This lets supporters watch their favorite athletes live, and fills up empty airtime for broadcasters. Even celebrity talk shows are now playing out of hosts’ living rooms and bedrooms .

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The Support segment enables and powers the BaM Content Chain® including monitoring, testing, communicating, and running compute and facilities. It encompasses a wide range of products and services, including supply and/or rental of video and audio monitoring, displays, test and measurement, KVM and PCoIP, compute power and cyber security, facility power and furniture as well as services to consult, design, build and run. For this special feature we have spoken with four IABM members with products/services covering KVM, ProAV, cabling and networking (Black Box), audio monitoring (Genelec), monitoring and testing (Telestream) and systems/technology integration (Diversified) about the state of the market today and the challenges and opportunities ahead.

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Compliance logging and monitoring methods have changed forever with the advent of Artificial Intelligence (AI). With AI shaping up most of our world’s technology, Digital Nirvana upgraded its flagship product and delivered MonitorIQ which is AI-empowered and records content from any point in the video delivery chain. It also allows the operators to record, store, monitor, analyze, and repurpose content quickly and efficiently with minimum clicks. This webinar covered the following key concepts: ● Remote access to your content from anywhere on any device. ● Deep diving into any analytics or metadata and correlate it back to the video ● Quickly create frame-accurate clips and push the content to any source ● Leverage video intelligence to automatically generate transcripts, and search content. ● Empower your compliance logging and monitoring systems with AI advantage ● Leverage the benefits provided by Digital Nirvana’s excellent support team.

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Digital disruption has transformed industries like retail, home entertainment, transport and music. Now it is set to deliver rampant and sweeping changes in broadcast and live production. Covid 19 has accelerated a movement that was already gaining momentum and now cloud technologies have proven themselves, there is no turning back.

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