In the old days, post-production may have been viewed as a licence to print money with post houses competing with each other for the biggest city centre facilities, the most inventive décor and the biggest espresso machines.

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This is a collection of presentations that the IABM Insight & Analysis team delivered at at BaM LIVE!™ June 2021. The presentation cover the topics listed below.

• Americas Regional Trends
• Digital Transformation in Media: The Stats
• Decentralized Production Models: Effects on Media Tech Investment
• Media Convergence: Current & Futuristic Perspectives

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Grand Rapids Community College (GRCC) doesn’t look like many of the community colleges you’re used to. Their diverse student body occupies a large urban campus in the heart of downtown Grand Rapids, Michigan. Students choose between academic programs like architecture, culinary arts, mathematics, and manufacturing, with many more options available to kickstart their career or post-secondary education. GRCC has relied on their video production department for over 40 years to provide technology support for instructors and students, enhance learning with programs and lecture series, produce marketing and instructional videos for school administration, and run two cable access channels: one for higher education and the other for K-12 schools. With decades of rich archival footage and a highly-skilled video production department, this school’s media team is always immersed in their work. So much media has to be reigned in somehow, which is exactly why Grand Rapids Community College decided to reinvent the way they store and archive their media.

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The media landscape looks vastly different than it did only five years ago. “Media” is no longer solely the realm of production studios and television stations. Social networks, gaming sites, and user-generated content platforms are media companies. Internet service providers and technology giants are also foraying into the music and video space. E-learning services, faith groups, local newspapers and even fitness companies now use video more than ever to reach wider audiences. At the same time, consumers’ idea of media has drastically changed. In a recent Lumen survey, nearly 90% of European consumers considered “television” as any video they watched on their devices. 65% of them already subscribed to two or more streaming services. As video and technology merge, the face of media is changing; development teams are agile, software and cloud computing have replaced hardware-based workflows, and black-box technologies have fallen out of favor. Media companies need solutions that are adapted to new challenges and new ways of working.

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This briefing analyzes high-level investment trends in content infrastructure and storage. The acceleration in media technology transitions such as the move to remote production models and the migration to cloud operating platforms is putting functions such as infrastructure and storage in the spotlight.

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Creativity doesn’t exist in a vacuum. It’s often a careful cooperation between close teammates working toward the same goal. ShareBrowser, the media asset manager included with EVO video editing servers, has become the heart of this collaborative production workflow for the world’s leading media studios, corporations, sports teams, government institutions, marketing teams, churches, universities, and more.

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Streaming high-resolution video typically comes with an inevitable trade-off between available bandwidth and quality of experience for the end user. Delivering uncompromising video quality typically requires excessively high bitrates, which can result in slow starts, video buffering and high content delivery network (CDN) and storage costs. As the percentage of IP traffic attributed to video increases (estimated to already surpass 82%), these problems are only exacerbated, driving greater urgency for new innovations to address these challenges. Traditional solutions that attempt to minimize bandwidth without compromising quality are centered around the development of more intelligent video encoders; either by replacing rate control, quantization and prediction strategies within them, or the entirety of a standard video coding pipeline. The latter, however, is a particularly risky proposition for video encoding services, since it requires the creation of bespoke transport mechanisms and decoders across multiple client device types. Likewise, improvements generated by a standards-based codec remain severely constrained by its inherent compliance needs.

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Over the years, MOG has been developing and improving its SaaS Video Cloud services to offer the best digital media technology solutions, from Vizzi OTT-TV platform to MAM4PRO Digital Media Production. There’s now a huge need for companies and organizations to improve their online presence and engagement with their public. An OTT platform gives every brand or organization the chance to stay relevant in this new digital era and offers the power to reach their public everywhere. Vizzi OTT-TV platform is the perfect solution for media companies, broadcasters, content creators, and niche industries, such as houses of worship or education that wants to see their business grow. For Coimbra’s Town Hall “End of the Year: Special Edition at Home” MOG’s goal was to deliver an efficient and immersive digital experience to the Portuguese audience, on multiples devices, and on social media, simultaneously.

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ZEGO assists global enterprises rapidly acquire stable and high-quality live streaming capabilities in more than 200 regions. To better serve their 500+ million users, ZEGO used Zenlayer to quickly deploy and connect 22 core and edge PoPs in Europe, America, and Southeast Asia.

By doing so, they established a stable, low-latency, dedicated network with access to the best local carriers and improved end-to-end real-time interactive audio and video experiences for users even under complex network environments. At the same time, Zenlayer helped ZEGO reduce operation and maintenance costs, increase operation efficiency, and expedite technology developments and upgrades, allowing ZEGO to further expand its global footprint.

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A global social and digital media company based in North America and Europe was exploring new business ventures within China but lacked a hybrid cloud interconnect solution for the highly regulated and unique Chinese market. The Client was an existing CoreSite customer, which provided the path to a simple solution. The Client turned to Zenlayer, a Coresite Open Cloud Exchange® and co-location partner, to bridge their network gap. Using Zenlayer Cloud Networking the Client was able to deploy a complete hybrid-cloud environment across their infrastructure within just a week.

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