As the world embraces the 5G rollout, companies in many different industry sectors are seeing this new technology as a game changer that has the capacity to transform the digital experience.
Avoiding Churn With Data-Driven Solutions
In the universe of video services, the abandonment rate is a key metric to take into account. It measures the number of users who unsubscribe from your service during a certain period of time.
Powered by the audience: How live producers can create deeper interactive viewing experiences
Did you know that 60% to 70% of viewers have a second screen device on them while watching live content? Social media has a huge impact on live productions.
The State of Content Protection Technologies
IABM carried out an in-depth survey on media companies’ preferred content protection strategies in Q3 2021 on behalf of Axinom, and produced an authoritative, in-depth report on the state of content protection technology based on full or partial responses from 137 content protection technology experts at media companies from around the world.
In Conversation with Red Lorry Yellow Lorry
Martin Izzard (Head of Media & Entertainment, Red Lorry Yellow Lorry) discusses RLYL’s focus for 2022 including the return to tradeshows!
Creating Effective Data-Driven Marketing Campaigns
Webinar about making effective data-driven marketing campaigns
Manor Spirit from Manor Marketing
Manor Marketing, one of the most respected marketing and communications agencies in the broadcast and media industry, celebrates its 20th anniversary in 2021. Industry veteran Dick Hobbs chatted with the founder of Manor Marketing, Jennie Marwick-Evans.
In Conversation with FOR-A
In this IABM TV interview, Khalid Sweidan (Senior Sales Manager, FOR-A Middle East and Africa) discusses what sells best in the Middle East and Africa, and why.
In Conversation with Media Technology Group
In this IABM TV interview, Rich Hajdu (Principal, Media Technology Group) describes how to start selling products and services into Americas.
In The Hub Ep 54 – Public Relations in Broadcasting – w/ Denise Williams
This week we're joined by PR legend Denise Williams. Denise has over 25 years of experience in communications and PR in the broadcasting industry, guiding hundreds of clients through both the good times and the bad. Denise offers her unique insight on publicity in our industry, how PR has changed and what she envisions for the future of broadcasting.
