Аdaptive broadcasting is gaining momentum quickly. Live TV is giving way to new services that not only adapt to the broadcasting bandwidth but also receive user feedback as well as generate and display targeted advertising. However, what spurred the broadcasting revolution was streaming, a technology that selects the best available quality. It is unnecessary to have a DVB-T2 antenna, a cable run to your household, or a satellite dish on your balcony to receive such broadcasts: all you need is your favorite gadget, such as a smartphone, a tablet, a laptop, or an in-car multimedia system. These broadcasts have a low buffering capacity for guaranteed delivery of the content and can even tolerate having the user temporarily exit the coverage area.
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We spoke with Plume’s Director of Product Marketing, Mark Goodburn, about this innovative young company and its mission to transform broadband suppliers’ offerings through a revolutionary new bundle of Smart Home Services delivered through a Consumer Experience Management
(CEM) Platform. We have also included quotes taken from an interview between Plume CEO and Co-Founder, Fahri Diner with Wi-Fi NOW’s Claus Hetting in June this year.
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Q&A with Frank Jachetta, President, MultiDyne
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In recent years the demand from broadcasters – and sports rights holders in particular – to transition their live event operations to a remote production model has intensified. The ability to streamline costs yet deliver rich content to viewers hungry for live experiences is a strategic necessity in the fight for audience share. With the acceleration of cloud adoption as a delivery method, media companies gain more flexibility and reduce time to market for services, without impacting latency and quality.
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IABM Business Intelligence (BI) Regional Reports provide IABM members with insight into the latest broadcast and media industry developments for a specific region. Over the course of each year, these reports build into a full overview of all the major regional markets around the world.
This edition of the BI Regional Reports focuses on Europe and the latest news and research findings in the region, including trends in the Broadcast and Media Technology Industry and Media Technology Demand Drivers.
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Platform helped MediaKind to create and deliver an impactful and ambitious timeline of PR and Marcomms activity to showcase its latest technologies, innovations and thought leadership during the opening months of the global lockdown.
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The great hook from the 1971 song by Gill Scott-Heron never felt so apt when we think of it in context to the streaming revolution that we are witnessing today. A phenomenon which was spearheaded by Netflix and Hulu about a decade ago has now gone mainstream. On-demand content has broken linear viewing schedules and led traditional broadcasters to rethink their business model around this change.
With vast improvements in internet speeds and an increase in the number of video-supporting handheld devices, consumers have shifted their focus from traditional television broadcasters to over-the-top (OTT) media services that stream over the internet.
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